The President of Nigerian Stock Exchange/Former Group Managing Director of Access Bank Plc, Aigboje Aig-Imokhuede, the Managing Director of Unilever Nigeria, Yaw Nzarkoh and other accomplished technocrats and media entrepreneurs have been scheduled to discussed the art of branding in a recess economy at the second edition of Brandzone Consulting organised Brand Innovation Summit (BIS) on May 10, 2016.
The 2016 lecture series which is tagged “Branding in a Volatile Economy’ is coming at the time when Nigerian economy and the businesses therein are craving for fresh breathe.
According to the Convener/Chief Executive Officer of Brandzone Consulting LLC, Chizor Malize the platform is a gathering designed to enable practitioners and brand visionaries/owners to share insights on branding and growth strategies inclusive of opportunities inherent in the market place locally and globally.
Apart from NSE President and Unilever Nigeria Managing Director who will be providing solutions to numerous challenges in time like this, other speakers include Olajumoke Adenowo, a top rated practitioner in the architectural landscape in Nigeria, Bukky George, poster child of indigenous business conglomerate, and Chude Jideonwo, a budding and resourceful media prodigy.
According to Malize, “As the nation grapples with the impact of dwindling oil fortunes, devalued currency and weakened economy, there is no better time to become more creative with brands and branding for quality, competitiveness and growth.”
She further said, “the marginal propensity to consume and the disposal income of the consumer in a wobbling economy is shrinking due to the prevalent uncertainties. Consumers become more discerning and selective in their consumption habits owing to the lull in the economy.”
The above mentioned challenges have impacted in sales and revenue and therefore, further weaken corporations overall performance.
Malize said that it behooves the practitioners in the industry as well as business and brand visioners to innovatively and strategically connect their brands with the consumer minds to remain relevant and ensure continuity in patronage, growth and profitability.”
The Advisory Board Member, Mr. Lampe Omoyele, who is also Managing Director of Nielsen West Africa, said “The theme is apt and would go along way in ensuring that businesses learn new ways of marketing during a period like this.”
“Nigeria is going through economy volatility. The first quarter has showed lack of consumer confident. We have found that consumer confident has declined, the lowest in almost a decade,” he said.
Speaking on the lecture series, Malize said “We are as excited as ever organising this highly cerebral event not only with the timeframe in our national space and experience, but also having such a virile platform to warehouse the insights, knowledge and expertise of top industry players- on a single platform- in advancing not only the professional practice of branding and advertising but also championing and shaping discourse around issues that have overriding benefits to the economic development and growth of the Nigeria, she stressed,.
According to her it is against the background that this year’s summit is aptly entitled, :Branding in a Volatile Economy.”
It would be recalled the 2015 series was themed ‘Branding in the New Normal’, which targeted at the technology as way of doing bsuiensses.