In today’s world, most businesses now have a website where customers may visit to get information about the business. These websites not only represent the company online but can be utilized to boost sales for a business. However, as a business owner without much tech knowledge, you may find it rather hard to increase sales through your website.
Here are the top 5 tested and trusted tips we used to increase sales by 53% through our website at E-Brand Managers:
Drive traffic to your website
This one is a no-brainer. Whether you’re trying to attract your first customer or retain existing ones; generating more traffic to your website is arguably the most vital step in increasing sales and expanding your business. Now how do you go about that?
The power of advertisement must not be taken for granted. Display advertising and social media ads are all extremely effective rather inexpensive ways of improving brand recognition, attracting visitors and improving the visibility of your website.
* Search engine optimization (SEO)
Wouldn’t it be nice if people can just search for a service you provide or a product you sell and your website pops up as the number one suggestion (OK maybe part of the first 10).
Well, this is the power of SEO. It may be a tad complicated for most business people but search engine optimization is something every business owner should look into – or hire a competent SEO expert to handle.
Rich and interesting content
There is probably a lot of competition in your industry, and all these businesses own websites. It’s no longer about who has a website but about whose website is more user-friendly and more engaging.
Make your website interesting with informative and engaging rich content that can attract visitors to your website and keep them engaged – or better still hire a competent web management agency like E-Brand Managers.
Don’t limit website to posts or guides that focus only on your products. Considering topics and resources related to your business would be helpful because your customers would find it useful. Also, consumers love videos and it has been proven that people spend more time on websites with video content. So feel free to embed content rich videos on your website.
Feature different promos and other benefits of buying from your company
Imagine you go a website and you are greeted with an AD that says you can buy a product or a service for half the usual price…well, probability is you will want to know more and will stay longer on that website and maybe even grab that great deal. Anyway, point is human beings generally like free stuff and discounts so dangle your promos, discounts and benefits in the face of your visitors. It works like magic.
Make it easy for people to contact you
What’s the need for visiting a website when there’s no contact information on the website. Its like giving out a business card with just your name and no contact details.
You must have at least your business address, email, and phone number. These are the basics. In addition to these, you can take it a step further like we did and install a live chat system to your website to talk to potential and exisiting customers in real time.
This makes it easy for the website visitor to get in touch with you immediately (or later).
Also ensure you have that share button so visitors can easily share to their friends and followers on social media platforms like Facebook, google plus, twitter Pinterest and even WhatsApp.
Make sure your social sharing icons and “follow” buttons are easy to find on the page. Ideally, they should be above the fold on your homepage and on the sidebars of blog posts. Hovering social share bars that move as a user scrolls up and down the page are great as a gentle reminder to please share. Always include sharing numbers, too, as people are more likely to share when they see that others are finding value and sharing.
Build retention and remind customers of what you offer
Having more customers usually translate to sales, and the simplest method to increase your customer base is not to lose them. Most businesses focus on driving traffic to their website and neglect customer relations.
Send targeted follow-up emails to customers offering them a related product or service (you can do this automatically with a good email auto responder and shopping cart). Notifying them of deals is also great.
Use phone call tracking to track leads that result from users visiting your website. If you aren’t using phone call tracking, be sure that you or whoever answers your phones is always asking how the customer found your business. Combine all the data to determine where your money is best spent on getting leads, then increase that to make more sales.
We understand that running a business full-time and also managing your day-to-day website and social media activities can be very stressful and time-consuming in addition to requiring a very steep learning curve – That’s why we are offering to help take that stress off your hands.
To reach E-Brand Managers call 09034244099 or mailing address is: E-Brand Managers, Suite B-57 EFAB Mall, Ahmadu Bello Way, Abuja 23409, Nigeria