A total of 67 students from the nation’s 35 tertiary institutions have signified their intention to contest for this year’s Best Marketing Students’ Awards of the National Institute of Marketing of Nigeria (NIMN), which would see a total of 5 winners emerge at the end of the competition.
The Awards, sponsored by Unilever, according to the institute, requires 35 tertiary institutions to forward names of the best two students in their marketing departments, after which the candidates would be required to undergo different screenings and tests before the winners will be declared on Nov. 24, the date of the Award.
The institute’s Registrar, Mr. Sydney Ogodo, described this year’s Award as a continuation of the tradition set up in 2007 by the institute to re-position the practice and harness marketing potential from the cradle, the nation’s tertiary institutions.
While expressing the institute’s commitment to upholding quality in the practice, the institute’s Registrar however expressed the institute’s resolve at ensuring that the best five marketing talents from the nation’s tertiary institutions are celebrated.
Meanwhile , the institute has stated that its recently inaugurated polling research unit, set up to monitor build-up activities to the forthcoming governorship elections in Bayelsa State had recorded significant in-roads in the task of sourcing for information concerning the polls and making results of such findings available to the public.
Explaining the rationale behind the setting up of the research unit within its Training and Consultancy Committee, the institute’s president, Ganiyu Koledoye stated that besides providing useful information for consumers and brands custodians, it would also go a long way in enhancing the bottom-line of the institute.
‘It is part of the strategic re-positioning the institute has embarked upon. Opinion polls are used worldwide. Our involvement in this area is informed by the fact that as marketing practitioners, we are best placed to undergo this task because marketing is about research and providing consumer insight. We believe we are more competent as marketers in this area,’ he stated.
While assuring that the institute would soon make the details of the findings of the research unit available to the public, he however refuted any insinuation that the institute is veering into politics, noting that the polling research unit is about venturing into the views of consumers.