One year after establishment, the management of 7even Interactive, has restated its commitment to redefine the advertising industry and promote originality of ideas and creatives. As the agency marks its one year of operation, its Chief Operating Officer, Mr. Taiwo Agboola said the company has been able to make a mark in the industry because of what he described as ‘uncommon thinking’
He pointed out that his agency has participated in many pitches with older firms and clinched the accounts. He made reference to the Fidelity Bank creative business, which he said the agency won on merit because of the uniqueness of its presentation.
He said: The urge to shatter old records has continued to set 7even Interactive apart as it drives us to see things from different perspectives rather than being bogged down with old beliefs and idiosyncrasies. So, it has been a potpourri of good successes and as I speak, we are expecting results of three pitches”
Other businesses residing with the creative firm include; Main One, GAC Motors, CMA- one of the biggest media companies in Nigeria and owners of Sound TV and Sun Salt.,” Agboola said.
Speaking on the Fidelity bank rebranding which practically announced the entry of the agency into mainstream advertising; Agboola said the bank was in search of a new identity that will project it as not just a bank in search of customers’ deposits but a partner that is ready to meet the needs of customers.
That briefing is what gave birth to “Tough Job”, a classic campaign that has attracted positive reviews stakeholders. Tough job is not the usual run of the mill bank advert. The 60 seconds cut of the TVC shows a group of people expertly undertaking strenuous and physical tasking exercises which reflected that Fidelity is mentally and physically prepared and certified to take the customer through seemingly daunting business and financial requirements. The series of press and radio campaigns have been equally impressive.
While most banks adverts would normally show banking hall or cashiers on duty, ‘tough job’ is a clear departure from that norm. It is a commercial that tickles viewers’ imagination and leaves them with some good memories of the financial institution. “It’s boring when TVCs of banks are all about showing cashiers or the banking hall, we wanted to offer something more refreshing, yet good enough to convey the message,” the agency’s COO explained.