ADVAN marketers’ evening to focus on Insurance marketing

Mrs. Ediri Ose-Ediale
Mrs. Ediri Ose-Ediale

A seasoned insurance expert and The Capital Express Group of Companies’ Chairman, Tony Aletor is scheduled to deliver a keynote speak at this year Advertisers’ Association of Nigeria (ADVAN) 16th Annual General Meeting and Marketers’ evening in Lagos.

 

According to the ADVAN’s Executive Secretary, Mrs. Ediri Ose-Ediale said that the speaker would be speaking on insurance marketing without any predetermined topic. The 2014 edition was delivered by the Chairman, Silverbird Group and senator of the federal republic of Nigeria, Ben Murray Bruce. However this year marketing week comes up August 28, 2015.

 

Why insurance, she said “ADVAN members cut across the different Industries and sub-sectors in the Nigeria economy. The Insurance sector represents the backbone of Nigeria’s risk management system, ensures financial security, serves as an important component in the financial intermediation chain, and offers a ready source of long term capital for the infrastructure projects. The role of insurance in the growth and development of our economy cannot be over-emphasized.it mitigates the impact of risk and positively correlates to growth as entrepreneurs cover their exposures, otherwise risk-taking abilities are hampered. Thus, a strong and competitive insurance industry is a compelling imperative for Nigeria’s economic development and growth.

 

According to her “A speaker from the Insurance sector provides a unique opportunity for attendees to gain insights from the success of one of the respected indigenous Insurance companies in Nigeria today , its peculiar and unique marketing strategies that has allowed it to thrive even at the most precarious times in our nation. It will also afford the opportunity for the brains of the marketing industry to proffer more effective strategies to the marketing of insurance.”

 

While highlighting the profile of the guest speaker for the marketers’ evening, Ose-Ediale said “Aletor is a chartered insurer and chartered stock broker with core competence in pensions and investments. He is the founder of Capital Express Group with companies such as Capital Express Insurance Limited, Capital Express General Assurance Company Limited, Capital Express Securities Limited, CAPEX Medicare Limited and UTIB Insurance Brokers Limited.”

 

Apart from being a founding father of those companies, she said Aletor also seat in the Board of Consolidated Hallmark Insurance as the Vice Chairman. “He is a member of many professional bodies such as: Chartered Institute of Stock Brokers, Chartered Insurance Institute of London and Nigeria, Nigeria Institute of Management, Institute of Directors, and Association of Pension Funds Managers and played a major role in the setting up of the Federal Government Head of Service (HOS) Group Life Assurance Scheme which is still the biggest Group Life Assurance Scheme in Nigeria as at today,” ADVAN’s Executive Secretary.

 

While reassuring the marketing community and sponsors on the level of preparedness, Ose-Ediale said “This year we are expecting a larger number of participants, already various contemporary, marketing service agencies have signed up to showcase the latest marketing tools.”

 

Speaking on the previous editions, she said “Marketers evening is to provide a platform for marketing professionals to network, share ideas and relax, to this end the event was a great success, we had over 250 marketing professionals, in attendance, we had speakers both local and international, one of which was Ben Murray Bruce Chairman Silver bird Group providing attendees with the latest trends and best practices of marketing. Feedback from participants with regards the event was excellent.”

 

Coincidentally, this year AGM/marketers’ evening would be one that the association will elect new executive officers as Kola Oyeyemi’s led exco sees off their 2 terms 4 year tenure.