Algorithm Media restructures, poaches from Media Perspectives

Esther David-Oladoye – Head, Media Operations2 Algorith – 789marketing

 

Top-flight advertising media company, Algorithm Media, is excited to announce the appointment of Esther David-Oladoye and Buki Osunkeye into its leadership team.

David-Oladoye joins the Algorithm Team as Head, Media Operations, while Osunkeye is Head, Strategy and Business Development.

In her new role, Esther David-Oladoye leads the media operations team. She oversees financial and project management of media buys for all clients. Prior to joining Algorithm Media, she was Senior Media Manager at Media Perspectives Limited.

Commenting on her career move, David-Oladoye said: “I was attracted by Algorithm Media’s vision to be the most admired and preferred media planning and buying partner to corporations in Nigeria. I am delighted to be taking responsibility for a passionate media operations team that completes work within scheduled timelines, to a high standard and with a high level of accuracy.”

A graduate of The Polytechnic, Ibadan, and the holder of a Masters of Business Administration degree from the Commonwealth of Learning, and a professional diploma in Digital Marketing from the Digital Marketing Institute, Esther David-Oladoye has over 12 years of professional experience in the marketing communications industry.

A thoroughbred media professional, she began her professional career at Insight Communications before her secondment to Media Perspectives, a subsidiary of the Trokya Group, where she cut her teeth as a media communication specialist. She joined the company as a media executive and rose through to become Media Manager and Senior Media Manager before joining Algorithm Media.

Buki Osunkeye – 789marketing

On her part, Buki Osunkeye, who leads the strategy and business development team is a thorough bred marketing communications professional with over 16 years’ experience, traversing sectors that include core advertising, experiential marketing, global media and telecommunications. Prior to joining Algorithm Media, she was Head of Marketing and Communications at Bloomberg TV Africa and also founded Azaria, her own textile and leather goods business.

“I am applying my multidisciplinary background to the new role to ensure that Corporate Nigeria is aware of the innovation, speed and excellence the Algorithm Media team brings to bear on media briefs. I am delighted to be part of an institution with one of the best people, processes and glocalized media strategies in our market. This makes leadership of the business development team entrusted with the responsibility to forge and maintain valuable partnerships with Corporate Nigeria a very desirable role,” Osunkeye said.

An Accounting graduate of the University of Wales and a Master’s degree holder of Marketing Management from Aston University, Buki Osunkeye began her professional career with STB McCann as a Client Service Executive and also held the same position during her time at Tequila Nigeria. She later joined the brand management team of Econet Wireless Nigeria as a manager before moving on to YDx as General Manager/Chief Operating Officer of YDx.

Algorithm Media is a media specialist communications agency affiliated to Mindshare, a GroupM company. GroupM is the world’s largest advertising media company in terms of billing and is renowned for innovation, speed and excellence.

In the Nigerian market, Algorithm Media offers exceptional consultancy services in the areas of media strategy, planning, buying and control using consumer insight garnered from industry research and reliable market intelligence. It is carving a niche.