In furtherance to strengthen the brand Nigeria values and essence, Advertising Practitioners Council of Nigeria (APCON), a government agency with full responsibility to regulate and sanitize the advertising industry in the country has thrown its weight behind IAMBRANDNIGERIA project
The initiative is designed towards enhancing the value of the Nigeria brand.
According to the organizers, the initiative in association with APCON have finalized arrangement to celebrate the brand Nigeria and to specially recognize certain individuals and corporate brands who have become value addition to the Nigerian brand in an award.
The award is scheduled to hold in Lagos on November 25th 2018.
In a letter signed by the Ag Registrar/Chief Executive, APCON, Mrs. Ijedi Iyoha, stated that, “We are supporting the #IAMBRANDNIGERIA project, we are willing to provide every necessary assistance as circumstances may permit.”
According to the Project Coordinator, Taiwo Oluboyede, “This is a drive towards enhancing the value of the brand Nigeria through positive narratives, open endorsement and enhanced association for the brand; where we use the stories of tenacity, resilience and the enterprising spirit of many individuals and corporate brands that have been able to beat the odds to achieve success as better narrative for the brand Nigeria.”
He said, “We believe that there is something we have, in which no one can possibly take away from us and that is our tenacity, our entrepreneurial can-do spirit and optimism, even when the going seems tough. We call it the Nigerian spirit.”
He said, the essence of this initiative is to enhance the value of the brand Nigeria “our common heritage” towards achieving top 20 nation brand status globally.
To commence this year’s programme, the initiative commenced a creative contest which is a mass market engagement platform where Nigerians from all works of life express their passion for the Nigeria brand in arts – paintings, sketches, graphic designs, sculptures, poems, and photographs.
These according to Oluboyede are posted on Twitter or Instagram with the hash tag #IAMBRANDNIGERIA and the top 3 entries with the highest number of quality engagements will be adjudged by an independent to win prize money of N.5million, N.2million and N.1million respectively.
Explaining this private sector driven initiative, Oluboyede stated that brand is a key element in international trade and marketing. Every nation of the world is trading on the same market and the same ‘commodity’; their reputation, which is their brand. And everyone is there to show the reason why they should be your preferred place for tourism, investment etc he said.
IAMBRANDNIGERIA award will be recognizing and specially celebrating individuals and corporate brands in Humanitarian, Sports, Academics, Governance, Journalism, Youth Influencing, Innovative Product, Entertainment, , Corporate governance, New Initiative etc.
Some of the nominees are Tony Elumelu Foundation, Ahmed Musa, Globacom, The Bobsledge team, Nurudeen M. Amdala, Payporte, GoKada, SegunAwosanya, Senator ShehuSani, HadeezaBala Usman, Konga, Bigi among others.