Bayswater Industries, makers of Mr. Chef seasoning cubes, has launched Choco Love, a new nourishing cocoa beverage drink from its stable, to raise the bar in the food drink market segment.
Managing Director of Bayswater Industries, Mr Piyush Nair, who spoke at the trade launch of the brand in Kano, described Choco Love as a mild food drink to be enjoyed by the family.
“We formulated Choco Love as an affordable nourishing drink based on the African concept of ‘family’ which entails sharing love and unleashing the confidence within each individual,” Nair said, adding, “Choco Love is a product borne out of love and formulated to share family love.”
He said the product, which was researched and tested over 18 months, retains a distinctive Nigerian taste and is made from best international ingredients like malt extracts, milk powder, vitamins and minerals, cocoa powder, chocolate and vanilla.
Nair explained that Choco Love also aspires to help children achieve a healthy balance of physical and mental development, saying “Choco Love releases every ounce of energy in a child; it nourishes and it unleashes inherent confidence with which the child would grow to be an achiever and a true future leader.”
He said the trade launch in Kano was the first in a series of market roll outs to formally introduce Choco Love to the public. “Ahead of the May 27 Children’s Day celebration, we hosted a Choco Love Children’s Day party for the 50 best students from selected schools in Kano so they also can share the love and spread the word about sharing family love.”
Whilst reiterating his company’s unwavering, firm and solid commitment to maintaining its over 40-year position as long term strategic investors in Nigeria, Nair said that Bayswater Industries and its master brand, Mr. Chef, have remained in the forefront of promoting excellent customer/brand relationship in spite of the harsh economic realities of the time.
He described the commissioning of the company’s world class factory in Ogun State as an investment that has yielded dividend in the company’s drive to continually delight its customers across Nigeria.
“In August 2015 our world–class factory in Ota, Ogun State received the ISO 9001:2008 certification, which affirms the Company’s compliance to the best functional global best operating practices,” he said, stressing, “We dedicate our achievements to all our trade partners and customers across Nigeria because you continually inspire us to do great things.”