- 8 Out of 12 Entries Nominated, 1 Silver, 2 Bronze Awards Pocketed
Nigeria’s leading Creative Advertising Agency, Noah’s Ark Communications Limited, has added yet another feather to its creative hat by clinching one Silver and two Bronze awards at the just concluded Loeries International Advertising Festival held recently in Durban, South Africa.
The Loeries is the biggest creative gathering in Africa and Middle East that seeks to reward and inspire innovation and relevance across the different spheres of brand communication.
Noah’s Ark Communications Limited was the only decorated agency, from Nigeria and the entire West African sub-region. Out of the 12 works entered for the awards by the agency, 8 made the shortlist, with three winning eventually.
The works that won the award for the agency are: ‘The Young Bookworms’ (Boko Halal Campaign), Muhammadu Buhari – Silver, Print category (a work done as Corporate Social Responsibility (CSR) project of the agency in clamouring for the release of the adopted Chibok Girls); Hypo, ‘For Whites Only’ (Oscars) – Bronze, Outdoor Category; and Gala, ‘No one is bigger than hunger’ (Obama) – Bronze, Magazine Advertising.
The Managing Director, Noah’s Ark Communications Limited, Mr. Lanre Adisa, described the achievement of the agency at the 2016 Loeries International Advertising Festival as another step in the direction towards achieving its vision – to be in the top league of successful brand builders out of Africa.
Adisa stated that the Loeries award marks another remarkable milestone, not only for the agency but also for the entire Nigerian creative advertising industry in its quest to earn its rightful place as a force to reckon with in the global advertising landscape.
“It has always been our desire to put the Nigerian Advertising Industry in global limelight by winning at the highest level. This is another step towards achieving this desire and we would not rest on our oars in doing that,” he said.
Also speaking on the laudable feat achieved by the Agency, the Executive Creative Director, Abolaji Alausa, noted that the award will further fuel and inspire more audacious creative outputs from the agency.
Alausa dedicated the award to his team for their doggedness, resilience and courage. He specially dedicated ‘The Young Bookworms’ (Boko Halal Campaign) to the memory of the Agency’s late Associate Creative Director – Babatunde Ridwan Adebola who passed on about two years ago.
It would be recalled that Noah’s Ark emerged the overall best agency at the 2015 Lagos Advertising and Ideas Festival (LAIF) awards, winning a total of 10 awards, including 1 Grand Prix, 5 Gold, 2 Silver and 2 Bronze, and also won 2 Emerald Awards at the 2015 Crystal Awards held in Marrakesh, Morocco.
The Agency holds the record of being the first agency in Nigeria to be featured in the Luerzer’s Archive; and also the first Agency in Nigeria to be recognized by Cannes Lions Award in 2014 with two National Diploma Certificates for its work for Indomie Instant Noodles.