Having dazzled Nigerian consumers with “Share A Coke” campaign last year and a follow up with “Share A Feeling”, the world leading soft drink company will launch a new campaign tagged “Taste the Feeling” tomorrow April 15 2016.
The campaign unveiling will take place at Oriental Hotel, Lagos in the morning, source reveals to 789marketing.com..ng.
The new campaign which is believed to be the biggest campaign of the decade from the beverage giant is classified as a change from the open happiness campaign.
According to a reliable source, “The idea is to use simple but effective story-telling to reintroduce Coca-Cola, inform and excite Nigerians about the new Coca-Cola tagline ‘Taste The Feeling’, strengthen their love for Coca-Cola and reassure them of Coca-Cola benefits regardless of their choice (Coke Classic or Coke Zero).”
He said the core message is ‘Drinking a Coca-Cola (any Coca-Cola) is a simple pleasure that makes everyday moments more special’.