Customer service, innovation strategy for market rebound- 9mobile

9mobile, formerly known as Etisalat Nigeria, said three strategic pillars,commitment to innovation, customer-friendliness and promotion of data utilization,will be the company business thrustin its next phase of evolution.


Revealing its market roadmap under the new brand identity recently, 9mobile which re-launched from its former trading name, Etisalat Nigeria, on July 19, also assured its customers that it would remain a distinct network by ensuring the delivery of innovative products and services and improved quality of service.


Head, Marketing Communications, 9mobile, Seni Ogunkola, who stated this in a presentation, noted that the company’s key objective is to remain a creator brand by ensuring its customers continue to access the best of services without notwithstanding the recent name and logo change.


“Now moving into the future, there are three drivers that will stay with us. Innovation is going to be a strategic pillar that has been with us in the last nine years and it is going to be with us into the future. The second thing is, we are going to be digitally relevant to our customers. This is the age of the internet; we are not just going to be a player but the leader in the category. Nigerians can attest to what we have done in the data space over the years, more will be coming in that regard. Being customer-centric is another pillar that is going to be in the forefront of what we are going to do moving into the future”, he stated.


Ogunkola said further that 9mobile would continue to play on its four corporate values of integrity, empowering the people, growing the people and passion for excellence. “Four things are working in our favour and these four things are not going anywhere, they have been with us for nine years and they are staying with us. These corporate values that we believe in are still very much with us: integrity, empowering our people, growing our people and passion for excellence. These are the drivers of everything that we do in this company”, he noted.


He added that the company would also continue to build on strong pillars such as “visionary, innovativeness, authentic, meaningfulness and resilience”, which are inherent in the telco’s DNA thereby making it to stand uniquely as “the creator brand.”