“We Didn’t Allow Economy Challenges Draw Us Back”

L-R: Director of Corporate Communications, Greater Port Harcourt Development Authority, Bayo Adeoshun, Chief  Brand Strategist, Big & Bold Communications Ltd, ‘Jide Adeyemi, Managing Partner, Nigeria Decision Processes International,  Kaladi Aplafi and Executive Director, Big & Bold communications Ltd,, Ranti Agunloye, during the Unveiling of the New work station and anniversary of Big and Bold in Lagos,at the weekend
L-R: Director of Corporate Communications, Greater Port Harcourt Development Authority, Bayo Adeoshun, Chief Brand Strategist, Big & Bold Communications Ltd, ‘Jide Adeyemi, Managing Partner, Nigeria Decision Processes International, Kaladi Aplafi and Executive Director, Big & Bold communications Ltd,, Ranti Agunloye, during the Unveiling of the New work station and anniversary of Big and Bold in Lagos,at the weekend

The Big and Bold Communications Limited, an integrated and interactive marketing communications outfit in Lagos at its first anniversary declared that the economy bad shape and foreign exchange challenges could not have used as an excuse for failure if the business did not succeed.

The company celebrated its first anniversary with a string of blue chip accounts and unveiling of its new office space in the heart of Ikeja, the Lagos state capital.

Speaking on his company’s operations, Ranti Agunloye, Executive Director, Big and Bold, said, “We came into the industry at a very challenging period for businesses in Nigeria. The economic downturn and the resultant foreign exchange challenges meant that we had to do a lot of jobs with little or no profit as a slight change government policy can disrupt planning and strategic direction for our clients and us. Our impressive result, in spite of the harsh conditions, encourages us to stay on the path we’ve chosen as our means of contributing to the Nigerian economy. Our vision despite the situations remains ‘to be a quintessential creative house creating emotional bond between our partner brands and the consumer’

Meanwhile ‘Jide Adeyemi, Chief Brand Strategist, Big and Bold Limited, said “It’s been an exciting and eventful first year for us. We’ve achieved more than we set to achieve from the start. Having worked in a number of top tier agencies and some multinationals, we set ourselves very high standards believing that if we don’t hit them, we’ll at least get very close. Surprisingly, we have outperformed our expectations.”

“We are proud to be able to achieve such positive results in our first year and of course this motivates us to pursue our vision with renewed vigor. We want to be the go-to agency for young Nigerians who are not scared to challenge status quo to establish innovative solutions to everyday marketing challenges faced by organizations. We want to help our clients create an emotional bond between their brands and the consumer. Of course our fun, relaxed work environment and culture of no 9-5 but when we open our eyes to when we close it will support their aspirations.”

Big and Bold made a big statement of intent to the marketing industry last year when it clinched the Alcatel Onetouch (now Alcatel) marketing account and helped re-launch the brand into the Nigerian markets. Since then, the agency has managed advertising, Go-To-Market Strategy, Retail campaign, activations, Public Relations, Digital Marketing and Training for clients like Alcatel, d.Light, General Electric, Boff and Company Insurance Brokers, Lenovo, Huawei, Glitz and Fero.

Big and Bold plans to go pan-Africa in the nearest future with Big and Bold Africa, a group that will include Orange Spot Media (Out of home agency), Brand Engineers (Brand Strategy Consultants) Field Force Academy Limited (Field Force Management) among others with operations in different parts of Africa.