Doghudje launches another book on advertising practice in Nigeria

In another effort to fulfill his philosophy of continual contribution to advertising education, information, knowledge and professionalism, Mr. Chris Doghudje has published yet another book titled Beacons for Advertising Practitioners.

The book was launched yesterday, April 30, 2019 at NAN Media Centre, National Arts Theatre Annex, Iganmu – Lagos, the book, according to the author, “is an illuminating blueprint to guide advertisers, advertising agencies, and media owners in the performance of their respective roles in advertising.


He said: “Based on the wealth of knowledge and experience gathered from over 25 years of active participation in advertising in Nigeria, it can serve as a useful aid to practitioners and trainers, students, scholars and academicians who will also find it very useful.”

With 9 beacons for advertisers, 7 beacons for advertising agencies and 5 beacons for media owners, this volume is unparallel and unequalled in its educative role for advertising practitioners in Nigeria and possibly all Africa.

Doghudje, a past chairman of the Advertising Practitioners Council of Nigeria and retired managing director of Lintas Lagos (now Lowe Lintas), started his advertising career in 1967 and retired from active advertising practice in 1992.

Since 1974, Doghudje has been a regular speaker and lecturer in advertising related courses at seminars, workshops and other fora locally and internationally. He was an adjunct facilitator in Advertising Planning and Analysis of Audience and Media at the School of Media and Communication of the Pan Atlantic University, Lagos, Nigeria. though retired, Doghudje still finds time to act as publisher and editor-in-chief of ADNEWS, a monthly publication for spreading advertising knowledge, information and professionalism which he established in 1992.


Fondly called “Prof” in the industry, his works include Advertising in Nigerian Perspective” and How to Get the Best Results from an Advertising Agency”. Others are over a hundred papers presented at advertising seminars and workshops as well as articles in both local and international magazines and newspapers. Beacons for Advertising Practitioners is another publication from his advertising papers and articles.