The Lanre Adisa’s Noah’s Ark, a Nigerian creative advertising agency came nine in position in the Loeries ranking by agency 2016- region excluding South Africa category, making the agency the only Nigerian creative advertising outfit in the top fifteen agencies.
Country ranking is based on the registered address of the agency, not where the work is flighted said the organisers.
Topping the category is TBWA/RAAD from United Arab Emirate while J. Walter Thompson from Kingdom of Saudi Arabia, Memac Ogilvy- Dubai, J. Walter Thompson- Beirut, FP7/DX8, Cheil Worldwide- Dubai, J. Walter Thompson-Dubai and Memac Ogilvy- Doha came 2nd, 3rd, 4th, 5th, 6th, 7th and 8th respectively.
In brands, after winning a combined total of 32 awards; including four of the Grand Prix’s – KFC, Chicken Licken and Nando’s emerge as top three brands on the 2016 Loeries® Official Rankings™ in 2016. And it comes as no surprise that Ogilvy & Mather Johannesburg, following its success at Loeries® Creative Week™ Durban in August, was named the number one agency for 2016.
Since 2010, the Loeries Official Rankings offer a comprehensive overview of the annual performance across the brand communications industry throughout Africa and the Middle East.
The rankings list the Top Brands and Agencies, as well as specialist focus areas, and individual
performance in key areas.
New in 2016 is the Regional Agency Group, listing the top group networks across the region.
Now in it is sixth year, the Loeries® Official Rankings provide an authoritative and independent indication of who’s who in the brand communications industry across Africa and the Middle East. The rankings are calculated on a methodology that allocates points to brands, agencies and individuals based on results from the Loeries® Creative Week™ Durban held in August,” says Loeries® chief executive Andrew Human.
This year the Loeries introduced a Regional Agency Group table, with Ogilvy EMEA taking the top position, followed by BBDO MEA, TBWA\, J.Walter Thompson MEA and FCB Africa rounding up the top 5 networks across Africa and the Middle East.
Ogilvy & Mather Johannesburg and Cape Town took the top 2 positions in the large agency table, while Net#work BBDO received the highest ranking amongst medium-sized agencies, and FoxP2 took the honours as the top small agency.
From the region excluding South Africa, TBWA\RAAD from the United Arab Emirates (UAE) ranked as the top agency, with J Walter Thompson KSA from Saudi Arabia in second place. Following in third place is Memac Ogilvy Dubai (UAE), with J Walter Thompson Beirut (Lebanon) in fourth and the FP7/DXB (UAE) in fifth. At number 9 in the table, Noahs Ark Communications (Nigeria) is the first sub-Saharan agency in the table.
In line with the overall agency winners, Ogilvy & Mather’s Pete Case claimed the top spot as the number one Chief Creative Officer, with Mike Schalit from Net#work BBDO coming in at number 2. DDB’s Liam Wielopolski took third place, followed by Joe Public’s Pepe Marais in fourth, and Memac Ogilvy’s Paul Shearer rounding out the top five.
Thabisa Mkhwanazi and Mike Middleton, both of KFC, emerged as the top two brand representatives followed by previous Marketing Leadership & Innovation Award recipient, George Sombonos of Chicken Licken, with Hloni Mohope (KFC) and Bradley Knowles (Ster-Kinekor) making up the top 5.
In education, the Stellenbosch Academy of Design and Photography moved to the number one slot, followed by the AAA School of Advertising Cape Town. The Vega School of Branding came in at number three, with the University of Pretoria and the Red & Yellow School of Logic and Magic making up the top five educational institutions.
Explaining how rankings calculated, the organisers said While there can be many ways of analysing any competition, we have provided a thorough and fair process to accurately report on the results of the awards. The exact methodology that is used for the ranking is described here, and publication of the chosen procedures in advance of our entry deadline and judging ensures no bias in favour of any particular outcome.
“A credited brand gets full points, irrespective of the entering Agency. For example, if a Brand wins two awards with two separate agencies, the Brand gets full points from both awards”