In a bid to help brands, advertisers, and marketers properly engage and connect with consumers/customers, especially in this period of economic recession, top-flight media agency, Algorithm Media, is set to hold a thought leadership panel discussion, as part of activities to mark the official unveiling of the company. Algorithm Media is an affiliate of GroupM, a multinational media services company.
Speaking on the importance of the panel discussion, Group Chief Executive Officer, Algorithm Media, Seni Adetu said “The purpose is to apprise senior business leaders in the country of the need to effectively communicate, engage and connect with consumers during a recessionto ensure optimal return of marketing investment while protecting the going concern status of business.
The event, which will take place on Thursday, February 9, 2017, at Four Points by Sheraton Hotel, in Oniru, Lagos, will have as its theme; “Connecting with the Nigerian consumers during the recession.”
Speakers at the high octane event include Mr. Peter Njonjo, President, Coca-Cola West Africa; Mr. Matthew Willsher, Chief Executive Officer, Etisalat Nigeria; and Mrs. Juliet Anammah, Chief Executive Officer, Jumia Nigeria.
Other confirmed speakers for the event are Ms. Mo Abudu, Chief Executive Officer, Ebony Life TV; and Mr. Michael Ikpoki, former Managing Director, MTN Nigeria. The Chairman of Fidelity Bank Plc and former Deputy Governor of the Central Bank of Nigeria, Mr. Ernest Ebi, is the Chairman of the occasion.
Leading lights of Corporate Nigeria are expected to grace the formal launch and panel discussion where the challenges of identifying the needs, communicating with, and serving customers effectively while consolidating on their businesses during the recession will be examined and solutions proffered.
Algorithm Media is a media specialist communications agency affiliated to GroupMcompany. GroupM is the world’s largest media services company and is renowned for innovation, speed and excellence.