Facebook records over 2 billion interactions on its platform during World Cup 2018

 

Facebook has released statistics on the top content shared on its platform during the World Cup. This measures global and country Facebook conversations related to the World Cup between June 14th and July 15th.

The statistics reveal that over 383 million people had more than 2.3 billion interactions relating to the World Cup on Facebook.

First runner up, Croatia interactions on Facebook went 180% higher during the knockout stage compared to the group stage while interactions about France were 300% higher during the knockout stage compared to the group stage.

Below are more statistics from the World Cup 2018.

The most discussed teams are:

Brazil

Argentina

France

Russia

Mexico

England

Croatia

Portugal

Germany

Spain

 

The most discussed players are:

Lionel Messi

Neymar Jr

Cristiano Ronaldo

Philippe Coutinho

Mohamed Salah

Luka Modrić

James Rodriguez

Andrés Iniesta

Marcelo Vieira

Harry Kane

 

Countries most engaged in the World Cup conversation are:

Brazil

Despite it absent at the mundial, the US came second in conversation engagement during the tournament

U.S.

Mexico

India

Vietnam

 

 

Most Loved post

Mexico’s Raúl Jiménez shares a photo of his team after it upset Germany in the group stage.

 

Top Video:

He absent at the World Cup did not affect his popularity… Great Brand

Ranked based on views

A video posted by former Spain goalkeeper Iker Casillas.

Top Posts:

Messi is a hero on and off the pitch… He didn’t lose all afterall. he still manage to win off the pitch

Based on overall interactions

Leo Messi updates his profile picture.

Cristiano Ronaldo encourages his team and country at the start of the World Cup.

James Rodriguez shares his heartbreak after Colombia’s loss to England in the round of 16.

 

Top Social moments during the World Cup final:

 

Ranked by highest spikes in conversations

It was all about France on the final day. France, Pogba and the trophy were talked about

France wins the World Cup (conclusion of the match).

 

Paul Pogba gives France a 3-1 lead with his goal in the 59th minute.

 

France takes a 1-0 lead on the Mario Mandzukic own goal in the 18th minute.

Players who got the most likes during the course of the tournament:

in today’s marketing, likes does not translate to strong bottomline but at the World Cup, it means a lot. For Leo Messi, Neymar Jr, Cristiano Ronaldo, and Mohamed Salah it is understandble but for Paulo Dybala? He didnt even get a playing time.

Leo Messi

 

Neymar Jr

 

Cristiano Ronaldo

 

Mohamed Salah

 

Paulo Dybala