GOtv Unveils New Identity, Introduces GOtv Lite

L-R: Martin Mabutho, General Manager, Marketing and Sales, MultiChoice Nigeria; Akinola Salu, General Manager, GOtv and Efe Obiomah, Public Relations Manager, GOtv during the Press Conference on the launch of GOtv Lite aka Small Pepper held at The Regent Hotel, 25, Joel Ogunnaike Street, GRA, Ikeja, Lagos today Tuesday 23rd of August, 2016 - 789marketing
L-R: Martin Mabutho, General Manager, Marketing and Sales, MultiChoice Nigeria; Akinola Salu, General Manager, GOtv and Efe Obiomah, Public Relations Manager, GOtv during the Press Conference on the launch of GOtv Lite aka Small Pepper held at The Regent Hotel, 25, Joel Ogunnaike Street, GRA, Ikeja, Lagos today Tuesday 23rd of August, 2016 – 789marketing

Leading up to its fifth anniversary celebration in October, GOtv on Tuesday 23 August, unveiled a new package called GOtv Lite as well as a new look, innovatively packaged to offer subscribers the best.

The new look of the digital terrestrial pay-TV brand is more vibrant and it captures various emotions which GOtv’s compelling content arouse in its subscribers.

The GOtv Lite package aka ‘Small Pepper’ is currently the most affordable pay-tv package in Nigeria. The new package offers over 20 carefully selected international and local channels and it gives customers the flexibility to choose one of three payment options; N400 monthly, N1050 quarterly or N3100 for one year.

GOtv Lite is only available to existing subscribers and aimed at enabling more TV households access digital television at an affordable price.

The GOtv Lite channel lineup includes: Afro Music Pop, Al Jazeera, e.TV, FAITH, Islam channel, JimJam, AIT, LTV, MITV, ONTV Max, TVC Entertainment, TVC News Nigeria, Channels, Trybe TV, STV, Wazobia TV, Galaxy TV and NTAi. Subscribers to the GOtv Lite package will also be able to access two audio channels namely, Naija FM and Wazobia FM.

John Ugbe, managing director, MultiChoice Nigeria said: ‘As a customer-focused organization, we understand that subscribers’ needs are not all the same, and their economic might differ, as such we have introduced GOtv Lite to cater for the down market. GOtv subscribers can now pay less to enjoy more.’

‘As GOtv celebrates five years of enabling hundreds of thousands of households join in the digital television revolution, we are giving our subscribers more choice’, he added.

Subscribers can subscribe to the new GOtv Lite by visiting MultiChoice offices, dealers or agents.

The launch of GOtv Lite increases the options available to GOtv subscribers to three -GOtv Plus for N1800 with 50 channels, GOtv Value for N1200 offering over 25 channels and GOtv Lite offering 20 channels.