Hayat Kimya launches new Tissue products into Nigerian market

Hayat Kimya has launched two new Tissue brands into the Nigerian market – Familia and Papia in an event, which was attended by dignitaries from Turkey and Nigeria.

The founder and Chairman of Hayat Holding, Mr. Yahya Kigili, who flew in from Turkey over the weekend, was accompanied by the Chief Executive Officer of Hayat Kimya, Mr. Avni Kigili to unveiling the 2 new Tissue products to the admiration of distributors and other stakeholders.

The Commissioner of Commerce and Industry, Ogun State, Otunba Bimbo Ashiru, and the Managing Director of Hayat Kimya Nigeria, Mr. Hakan Misri also grace the occasion.

Prior to the introduction of the 2 new Tissue brands, the company had launched its diaper flagship- Molfix into the Nigerian market in 2015.

According to the company’s Managing Director, Hakan Misri, “Molfix has been a verified success as it rapidly attained the position of strong top brand in within the diaper category despite the tightly contested market space.”

The Institute for Government Research Leadership Technology also awarded the brand with “Best Baby Diaper of the Year” at the African Product Awards 2016. Indeed, Molfix has made both Consumers and Customers ‘Happy today, Happy tomorrow’ with its consistent high quality and availability.

With the introduction of these 2 high quality Tissues brands, Papia and Familia, the company now has 3 products on offer in Nigeria. The launch of the new products coincides with the completion and launch of Hayat Kimya’s $100million ultra-modern factory in Agbara where all 3 products will be manufactured for the Nigerian market as well as the West African and Central African markets.

The largest tissue manufacturer of Africa, Middle East, and Eastern Europe with 420.000 tons capacity per year, Hayat Kimya introduced its luxury tissue brand Papia is introduced with high quality 3-ply toilet paper and kitchen towel.

Familia is positioned as a high quality but affordably priced family tissue. It contains no artificial whiteners, is full to the touch, and made of 100% pure cellulose. The unique composition of Hayat Kimya tissue brands makes them environment-friendly, such that it decomposes when disposed in water.

The product launch opened with a business meeting where Hayat Kimya’s trade partners were introduced to the new products.

Trade partners and invited guests were then ushered to the experience centre via a red carpet where the official celebrity of the day, Mrs. Funke Akindele Bello was on hand to engage guests and help showcase the products. It was also an opportunity for the guests to participate in photo and video sessions with Mrs. Funke Akindele Bello and interact with other guests and celebrities.

At the Gala dinner night, which followed the red carpet event, Mr. Hakan Misri, MD, Hayat Kimya Nigeria, briefly outlined the stages that culminated in the product launch. He went on to thank the various state and federal agencies which helped the company achieve this feat, while extoling the virtues of Hayat staff in Nigeria.

The Marketing Manager of Hayat Kimya Nigeria, Mrs. Roseline Abaraonye stated that in less than 2 years of Hayat Kimya’s presence in Nigeria, the company was able to attain the number 2 position in the diaper category with its flagship brand Molfix diapers. She attributed the success of the brand to the high and consistent quality of the product, the support of Hayat’s trade partners and the great Nigerian Mums!

She went on to say that Hayat Kimya was counting on the continued support of their trade partners and highly valued consumers with the launch of Papia and Familia.

In return, Hayat Kimya would ensure the availability of all their products at very competitive prices, and with the guaranteed quality that Hayat Kimya’s products are known for, locally and internationally.