HP Nigeria, Star Wars launch “AwakenYourForce’ Holiday Campaign

HP Marketing Manager, West, East and North Africa, Tolulope Lawani
HP Marketing Manager, West, East and North Africa, Tolulope Lawani

Strengthening it market proposition across the globe, the leading device manufacturing company, HP has partnered with Star Wars, the American epic space opera franchise, centered on a film series created by George Lucas to create exceptional experience for its customers across the segment.
The HP Star Wars Campaign, which broke recently online and in Lagos at the Genesis Deluxe Cinema, Lekkiwhere selected HP customers across Lagos were hosted at the private screening of Star Wars The Force Awakens VII, at the screening customers had the rare opportunityto experience the new HP StarWarsTM Special Edition Notebookloaded with customized Star Wars images and movies, the notebook comes with Aurebesh design,heavybacklit keyboard, Storm trooper branding . Other HP Notebooks showcase were the detachable Pavilion x2 & convertible Pavilion x360
The new campaign, which is global, is being run in Nigeria and Kenya simultaneously for the African market and a consumer promotion is built into it to ensure customers get full value for the money worth.According to the Marketing Manager for HP West, East and North Africa,Tolulope Lawani, who spoke on the essence of the campaign, said “HP believes that technology can empower anyone from anywhere, and we are enabling those with passion and ingenuity to put their own mark on Star Wars: The Force Awakens. Consumers who purchase any HP Star Wars Special Edition, Pavilion x2 & Pavilion x360 from participating retailers gets rewarded instantly and are entered into a draw to WIN and amazing prizes weekly”

HP Customers with Ice Prince at the screening of Star Wars Awaken your force at the genesis deluxe cinema in Lagos
HP Customers with Ice Prince at the screening of Star Wars Awaken your force at the genesis deluxe cinema in Lagos

“This campaign is to further support our drive to reach the young and mature millennial. To ensure we localized this campaign, we’ve partnered with one of Nigeria’s foremost Artiste Ice Prince to engage with HP Consumers and teeming fans in the Awaken Your Force Competition where fans with the most creative entries and most likes are entered to win amazing HPdevices” Lawani said.
On the expectation of the campaign in Nigeria, the West, East & North Africa Marketing Manager said “With the support of our partners Intel & Microsoft, our expectations are very simple, reach-out to our audience, drive sales and of course engage with our consumers beyond selling but giving them value.”