- 2016 Awards Records 85 Entries From Agencies, Clients
Top multinational and local brands as well as advertising agencies in Nigeria are set to ignite the 2016 Outdoor Advertising Association of Nigeria (OAAN) Poster Awards today – June 30, 2016 in Lagos.
Some of the brands include McVities, Peugeot, Toyota, BlueBand, Stanbic IBTC Bank, UBA, Star, Gulder, Vitafoam, Three Crowns Milk, Airtel, Etisalat, KongaPepsi, Coca-cola and Emirate Airline amongst others.
However, brands such as MTN, Glo, Zenith Bank, Guinness brands, Samsung, FirstBank, GTBank, Indomie and Skye Bank that over the years have made out-of-home advertising their prime advertising medium were absent.
Household Products/Cosmetics category recorded the biggest entries with 12 closely followed by alcoholic drinks category with 11 entries. Meanwhile, public service/real estate, ICT and aviation/oil & gas categories recorded the lowest entries with 2, 2 and 3 entries respectively.
Categories such as financial services – 9, entertainment brands- 7, Automobile/Accessories- 6, Non-Alcoholic Drinks- 11, electronic/Electrical- 5, Telecommunication- 9 and Dairy, Food & Beverages – 8 entries.
Meanwhile must entries were received from Insight Publicis, Verdant Zeal, STB McCann, LTC JWT, X3M Ideas, Noah’s Ark, and others.
According to the publicity Secretary of OAAN, Mr. Obi Nnaobi this is the highest entry since the Poster Awards began 10 years ago. “It shows that the awards is resonating with the whole marketing community in Nigeria and has become credible reference point of excellence in the industry,” Mr. Nnaobi said.
Meanwhile Minister of Information and Culture, Alhaji Lai Mohammed has confirmed participation in the Awards ceremony which will take place on Thursday June 30, 2016 at Eko Hotel, Lagos. He will be the Chairman of the occasion. The event consists of a Business session in the afternoon and an Award / Dinner in the evening.
Mr Biodun Shobanjo, Chairman Troyka Holdings will be speaking on ‘Indices of a vibrant economy- outdoor advertising as a catalyst for growth’ during the business session. The poster award which will feature 12 awards categories: Dairy, Food and Beverages, Alcoholic drinks, Non Alcoholic drinks, Telecoms etc. with Grand Poster Award going to the best creative work. Conoil PLC won the Grand poster award last year with its Quartro oil advert. The advert also won in the oil and gas sector.