International Luminaries Steer Content Industry at ATF 2016

  • Conference to tackle pragmatic concerns across the board
michelle_lim_gabriel_lim_lawrence_wong_and_paul_beh_officially_opening_atf_and_screensingapore_2014- 789marketing
michelle_lim_gabriel_lim_lawrence_wong_and_paul_beh_officially_opening_atf_and_screensingapore_2014- 789marketing

The Asia TV Forum & Market (ATF) 2016 recently announced a new approach to its annual conference, taking place from 6 to 9 December 2016. Significant emphasis on strategy and investment is set as the milieu, where tactical financing and ventures into new domains are presented.

C-Level Summit

ATF’s C-Level Summit, focused on the digital space, will allow decision makers to discuss the very real issues of business today, as the industry is compelled to steer into the online world, a realm set to continue in its disruption of traditional content consumption and monetization.

“ATF aims to provide a platform where attendees can tap on the brightest minds internationally, with topics tailored on the region. Each year, we place emphasis on gathering the most relevant and current industry leaders, so that delegates can obtain the keys to navigating today’s dynamic Asia content market, as they discover the latest trends and opportunities to leverage,” said Yeow Hui Leng, Senior Project Director of ATF and ScreenSingapore.

The roster of significant speakers hold successes in their own right and represent the various pillars of the digital world, coupled with conventional giants who have made weighty partnerships in line with necessary pre-emptive adjustments, and natural aggregators who are looking at their own advantage to innovate and expand.

C-suites from Southeast Asia’s noteworthy telcos, including Winston Damarillo, Chief Strategy Officer of PLDT Group and Prashant Gokarn, Chief New Business & Innovation Officer at PT Indosat Tbk, alongside other top management, will sit to have a discourse on their own OTT offerings, as they hold the combination lock to infrastructure and mobile partnerships.

Chief Content Officers of digital native businesses, including Krishnan Rajagopalan, co-Founder of the Hooq Group and Kazufumi Nagasawa of Hulu Japan, along with Chris Erwin, Chief Operating Officer of Big Frame and Joanne Waage, Senior Vice President of Partnerships & Programming of Viki, Inc, will address ROI issues against a somewhat bearish landscape. CEOs, including Clifton Dawson, Founder and CEO of Greenlight VR, deliberate as content being king, will have to take on the daunting responsibility across various screens.

The C-Level Summit will also highlight brand expansion opportunities in technology and new markets. Involving veterans in virtual reality and new digital studios (Multi-Channel Networks), the Summit will harness new facets of the digital business unseen at ATF in the past.

Immerse in a new reality

Continuing the mark from conference to market floor, virtual reality is played out as a new but vital piece that the industry is attempting to incorporate into individual manoeuvres. In the virtual realm, creativity will abound on the market floor like never before, as transmedia is presented at the VR Zone in the only worthwhile way it should; via an experiential method.

The zone will be developed into a seminar-cum-workshop session, where some of the most avant-garde players in the VR space chat on exceptionally progressive productions within the cybernetic sphere. This is backed by an undeniable inroad of the content industry’s symbiotic relationship with the technology domain. The blending of creativity and technology has never been more pertinent, as ATF presents the likes of Okio Studio, Honkytonk, Innerspace VR, Silex Films, Dailymotion and AGAT Films, among other revolutionary ventures