The Kwesé TV collaborative strategy with MTN has moved the new payTV brand a notch in the market.
In December 2017, Kwesé TV, Nigeria’s newest pay TV broadcast network, and the country’s arguably largest telecommunications company, MTN, collaborated on the sale of Kwesé TV decoders through MTN stores across Nigeria.
According to 789marketing investigations, the move has paid off positively as customers now have unfettered access to the brand.
This partnership has afforded people who want to subscribe to Kwesé TV to walk into any participating MTN store and purchase a Kwesé kit comprising a dish, decoder and installation for N10,960. By visiting their nearest MTN store, Nigerians can also take advantage of Kwesé’s exciting festive season promotion which offers new subscribers the one-time only chance to enjoy two months complimentary subscription if they pay N1, 590 in addition to N10, 960 before 31 December!
This partnership, which will roll out through a phased approach, has launched in key flagship stores in Lagos, namely: Y’ello City Service Centre, Ikeja Service Centre, Palm Connect and Matori Service Centre
Speaking about the partnership, General Manager for Kwesé TV Elizabeth Amkpa said, “Following the recent launch of our pay TV service in Nigeria, this partnership extends our distribution network and makes our products accessible to even more Nigerian consumers. We are currently operating in selected flagship stores in Lagos, and we will soon be available in other major cities across the country in 2018 in partnership with MTN.”
Amkpa further revealed that the partnership with MTN will also see the dynamic TV broadcaster offer its premium mobile video content to MTN subscribers through an exclusive video data bundle service in the New Year.
Onyinye Ikenna-Emeka, General Manager, Enterprise Marketing, MTN Nigeria, said, “We are excited to be working with Nigeria’s newest pay TV provider to offer premium TV and video content to our consumers. This is part of our efforts to continue to deliver innovative services to Nigerians through our wide distribution network across the country – in consonance with the MTN vision to lead the delivery of a bold, new, digital world.”
Kwesé TV offers over 70 channels of premium family viewing, with an extensive programming line-up, including wholesome children’s programs, live sports, lifestyle shows, movies, series and more. Kwesé’s appeal is not only its world-class content but its innovative industry-first ‘pay as you watch’ payment model, which gives consumers the choice between purchasing 3, 7 and 30-day subscription packages to its full channel bouquet.