Lanre Adisa’s Noah’s Ark marks 10, set to invite Thomas Kolster to school practitioners on ‘Goodvertising’

GODDIE OFOSE,

Noah’s Ark Communications Limited, Nigeria’s most outstanding creative agency and multiple award winner at local and global levels, has concluded arrangements to celebrate its tenth year of excellent business operation. The agency which started operations on February 11,2008,hit the ten-year mark penultimate weekend.

Speaking on the historic milestone, the Chief Executive Officer of the company, Mr.Lanre Adisa, described the achievement as a product of favour and immense support received from clients who have remained a strong foundation for the company’s sterling performance in the last ten years.

Adisa, who lauded the huge contributions of the clients to the company’s success story, noted that the opportunity and open-mindedness to creative ingenuity by them are clearly evident in the lives of the brands the agency has been privileged to partner with them to build. Adisa, who singled out some clients for believing in the agency, noted that such belief has translated into huge gains for the brands. He thanked the Peak Milk team particularly for giving the agency the wing to fly at the beginning with the agency’s first brief, stressing that such opportunities contributed in no small measure to what the agency has achieved till date.

He equally showered praise on the management of Tolaram Group, manufacturers of Indomie Noodles, for entrusting the brand in the agency’s care noting that such huge responsibilities have helped a great deal on the agency’s growth over the last ten years.

He further expressed his appreciation to all the clients that have at one time or the other entrusted their brands in the care of the agency. He gave special recognition to clients like Airtel, Three Crowns, Nokia, Kwese TV, SFH, Heritage Bank and Hypo among others.

He also commended the management, entire team, both present and past, for contributing their quota towards the growth of the company.

L-R:Executive Creative Director, Noah’s Ark Limited, Abolaji Alausa; Managing Director/Chief Creativity Officer, Noah’s Ark Communications Limited, Lanre Adisa and Managing Director, Integrated Indigo Limited, Bolaji Abimbola during a press briefing on the company’s 10th year anniversary in Lagos today.

He said“It is great to celebrate the tenth year anniversary and I am highly excited about this milestone.First of all, I must commend Peak Milk for their support since the beginning of the journey. I must say they did us a lot of good by giving us the wings to fly when we were just starting. You have to appreciate the fact that for a big brand to entrust itself in a start-up like ours, it was a big risk.They did well by believing in us and we are happy for it.I need also to thank other clients like Indomie Noodles for being with us till date.It goes to show that they appreciate our work. I am also happy that we have been part of that success story of Indomie. I am happy that our work isbeing recognised and rewarded on the global stage. Just last year, one of our campaigns for Airtel won anEpica Gold in Germany. We have also won several awards both locally and internationally in those intervening years. This is as a result of the dedication and passion of the staff and management of our company. It is not a solo effort.Rather, we did it collectively. I owe it all to members of the team who spend most of their time trying to deliver value and creative ingenuity to our esteemed clients. We will continue to push the boundary to ensure that all our clients get the best.”

Commenting on the achievements, the agency’s Executive Creative Director, Mr. Abolaji Alausa, described the last ten years as highly eventful and rewarding for the agency. According to him, within the short time, the agency has succeeded in establishing a strong footprint in the creative terrain through the supremacy of its ideas and quality of works delivered to the clients.

He said the clients hold the key to the agency’s success, having created the enabling environment for creative ideas to thrive.

He therefore thanked members of his team for their diligence in delivering creative ideas which have culminated into a series of awards and recognition accorded the agency.

Meanwhile, as part of activities marking the celebration of the milestone, a novelty match has been put together with Noah’s Ark Team to trade tackles with AAAN, the preeminent trade association for Nigeria’s advertising industry.

The high point of the celebration comes when a renowned author and advertising guru, Thomas Kolster, would be on ground to delivera lecture on the topic titled:Goodvertising – your voice & work matter.

A roundtable discussion featuring industry experts and thought leaders comes after the keynote lecture.

A workshop to be anchored by Thomas Kolster for the agency and its clients holds on Friday, April 5,2018,at Radisson Blu, Ikeja, GRA, Lagos while the keynote lecture is slated for Friday, April 6,2018 at Eko Hotel and Suites in Victoria Island, Lagos.

Thomas Kolsterdescribes himself as a man on a mission; one of the early pioneers in the do-good space, coining the term Goodvertising to describe the changing advertising landscape that’s become a movement in itself. As a seasoned advertising professional counting more than 16 years he’s a vocal voice for advertising and brands as a force for good and his book “Goodvertising” is the most comprehensive book to date exploring communication for good.

He’s a globally experienced keynote speaker featured at events like SXSW, Eurobest, D&AD, Epica, ad:tech& Sustainable Brands, a columnist for the Guardian and several other publications and a regular judge at international award shows. As a passionate entrepreneur and change-agent he’s launched impact platforms like Cph:Change and Wheregoodgrows.com. The Huffington Post has dubbed him an “Inspirational Leader”.

L-R: Creative Director,Noah’s Ark Communications Limited, Maurice Ugwonoh; Executive Creative Director, Noah’s Ark Limited, Abolaji Alausa; Managing Director/Chief Creativity Officer,Noah’s Ark Communications Limited, Lanre Adisa and Creative Director, Yemi Arawore during a press briefing on the company’s 10th year anniversary in Lagos today.

Since it berthed, Noah’s Ark has been involved in ground breaking campaigns, many of which have earned it acclaim both locally and internationally.

In its ten years of operation, the agency has remained a leading new generation agency, scoring a couple of firsts in the industry. It was the first West African agency to have its work featured in the globally renowned Lurzer’s Archive; the first to be awarded national diplomas of merit by Cannes Lions; first Nigerian agency to win gold at an international award festival (African Cristals 2016); the first agency to win LAIF Awards Grand Prix back-to-back (winning two of the four that have been awarded in twelve years of LAIF Awards).

The agency has since evolved into a group of specialist agencies with two subsidiaries, IntegratedIndigo, a PR firm, and Underdog Productions, a content/production company, which have bothcarved a niche for themselves in their different fields.

In 2016, Noah’s Ark got affiliated to Dentsu Aegis Network, giving it a global platform to further its drive for world-class brand building.