In keeping to its commitment towards economic growth of local businesses in Nigeria, Leadway Assurance Company Limited, launched a market activation in Aba Market last week, this is too aid it’s penetration and market share growth in this market. The company in partnership with TBWA concept Unit, organised a branding workshop that will help the traders understand the benefits of creating an identity for their business and also taking advantage of the security insurance offers their business.
Brand development is being envisaged as a necessary service to improve the formal market demand for finished leather/garment goods produced from Aba, to leverage the current ‘Proudly Made in Aba’ campaign, TBWA (managing partners) considers the development of ‘identifiable indigenous brands’ from the Aba cluster as a necessary step. The workshop activity is intended to sensitize the artisanal producers on the merits of creating distinct brands which highlights the
quality of their products and which may stimulate increased domestic demand for their products.
A pool of specialists in brand communication and develop facilitated a full day engagement session with the individual artisans and Market executives to generate interest in the utilization of the brand development service and insurance products that will help build capacity within the region.
With Leadway Assurance as a viable and strong partner, only further reinforces the need /conviction for private investments in exploring the opportunities abound in Aba .
The event was attended by Mr Bolorunduro Saliu, Head of Life Retail business, Mr Kingsley Obuvie, Deputy National Sales Manager, Mr Kayode Oladele, Zonal Director, South, Mrs Charity Ogbodo, South-East Regional Manager, Mr Joseph Lawal, South-South Regional Manager, Okharedia Otibho, Digital Marketing Officer, and Osibo Imhoitsike, Business Director, TBWA\ Concept Unit.
Others include Ugochukwu Obidike, Deputy Creative Director, TBWA\Concept Unit, George Isitua-Onukwu, Group Head, TBWA\Concept Unit and Project lead for Proudly Made in Aba, Emeka Obia, Head SME shop, TBWA\Concept Unit, Mazi Okechukwu Williams, President, LEAPMAS and James Dims Ogbu, President, Garment Market, Aba