Lenovo enriches Nigeria’s mobile market with PHAB


Graham Braum, General Manager, Lenovo Tech, West Africa; displaying a new product introduced into the Nigeria’s market by the company at the media briefing held at Protea Hotel, Ikeja, Lagos
Graham Braum, General Manager, Lenovo Tech, West Africa; displaying a new product introduced into the Nigeria’s market by the company at the media briefing held at Protea Hotel, Ikeja, Lagos

Lenovo, a global Fortune 500 company and a leader in providing innovative consumer, commercial, and enterprise technology, has unveiled in Nigeria, the latest innovation in the mobile telephone device, Lenovo’s PHAB Plus.
Speaking about the product and other innovations unveiled in Nigeria, at a media briefing held at Protea Hotel, Ikeja, Lagos, Graham Braum, the General Manager of Lenovo Technology Africa, described Lenovo PHAB Plus as a beautifully designed premium phablet, optimized for single –hand use.
Targeted at today’s diverse needs of consumers in the mobile market, Braum said the Lenovo PHAB Plus will help to eliminate the dilemma of choosing between costly smartphones with big screens and underwhelming small tablets by offing a single-spot 6.8-innch device with best-in-class entertainment, speedy internet, and all-day battery life.
Braum said: “With today’s tech-savvy millennial generation in mind, Lenovo is addressing the popularity of larger-screen personal devices, while acknowledging the portability struggles associated with tablet computers. The new PHAB Plus conquers these boundaries, merging the fun of a tablet with the portability of a smartphone in a stylish metallic uni-body casing. Unlike other phablets on the market, the Lenovo PHAB Plus boasts a full HD display optimized for one-hand usage and provides an unrivalled viewing and sound experience.
He stated that the higher-end PHAB Plus comes in a monstrous 6.8-inch display while the PHAB comes in at an even larger 6.98 inches. “These aren’t so much phablets as they are tablets that can make phone calls,” he said.
Braum added that Spec-wise, the dual-SIM PHAB Plus features 32GB of storage, a 13-megapixel main camera (the front-facing camera comes in at five megapixels), a 3,500mAh battery and a Qualcomm Snapdragon 615 processor with 2GB of RAM.
In Nigeria, he stated, Lenovo smartphones have reached more than 4% of market share, becoming the number three player in just three quarters. Egypt, which launched Lenovo smartphones soon after Nigeria, now places the brand at number two, where it occupies 13.3% market share. The company plans to add SADC and East African countries to the mix next, and is set to launch Motorola in South Africa before the end of the year.
He explained that Lenovo Africa had recorded tremendous growth in the server market as South Africa, which was one of the first countries in the region to launch ThinkServer, is now proud of the product.
Braum comments: “We are investing heavily in the breadth and depth of the channel when it comes to the server market, which we hope will translate into more sales. In addition, we have recently signed a contract with BMW to roll out our x86 server infrastructure in 45 countries. This shows that we are successfully integrating our System x products into our.”

Braum said: “We’ve made significant inroads in the smartphone market and every country has made good progress. We aim to be in the top three brands and build on this, and we are getting there quickly. Once again, we are going in with our ‘protect and attack’ strategy, engaging proactively with mobile operators and partners in each country.”
He disclosed that Lenovo Africa has been faced with the challenge of moving from being product centric to customer centric. The company’s goal is to keep the end user at heart, whether looking at the consumer or commercial sector, and to build end-to-end solutions incorporating software, hardware and the cloud.
His words: “We have built a solid foundation and now we need to move to the next level to achieve success. By focusing on each part of our business, from PC to server and smartphone, we aim to remain agile and flexible as the market evolves. Our plan is for Lenovo to be the in the number two spot in the next five to seven years, and number one in the next 10 years. So we’ve got our work cut out for us, but I believe we have the momentum and opportunities to keep growing.