Blue Nun, one of the world’s most classy wine brands is about to make its entry into the West African market. This was revealed recently in a media announcement by Lords Promotions Limited, the Nigerian company that secured the exclusive Franchise for West Africa.
According to the Chief Executive Officer of Lords Promotions, Dr. Olusegun Okeowo, “we are glad to inform you that our history making deal with the German manufacturers, Languith makes it the first entry of the Blue Nun brand into the continent of Africa”.
Blue Nun is a global brand with German origin. It is one of the world’s oldest wine brands and it was launched into the global market in 1921 by H.Sichel Schone. Okeowo further explained that all Blue Nun wines are produced using the Sichel Superior Vinification method. “The reassurance of this method guarantees that the best vineyards with only the best grapes are chosen. These are then given the best care in pressing, white wine cold fermentation, maturing and bottling’’.
He stated clearly that the intention of Lords Promotions was to become a major player in the Nigerian drinks and beverages sector through the Blue Nun brand, “The preliminary market studies have shown that there is a huge gap to be filled in the drinks and beverage sector and we intend to fill this gap”.
In the next few months, the company will be launching four variants of Blue Nun in the Nigerian market, namely: 24K Gold Flakes Edition, Silver Edition, Rosé Edition and the Blue Edition before rolling-out in the rest of the West African region in phases.
The media was informed that Lords Promotions Limited is working closely with a German company with Nigerian ownership, Syntec Group to ensure a successful and effective market entry and that plans are underway to ensure a robust launch campaign that will help engage and endear the target consumers towards accepting the brand.
Lords Promotions Limited is a business promotions and facilitation company that has been in operations in Nigeria for 17 years with successful projects and business ventures in both the private and public sector.