Marketing Institute goes tough on fake practitioners

..As NIPR vows to prosecute quacks


As part of its strategies to further enhance marketing practice in the country, the National Institute of Marketing of Nigeria (NIMN), has announced its plans to ban those who are not certified members of the institute from practising marketing as from the first quarter of next year, 2016.
Disclosing this at an interactive session with the media recently,, the institute’s president, Mr. Ganiyu Koledoye, explained that such move had become imperative , to allow the practice create value and, in turn, attract the attention of stakeholders.
According to him, besides intensifying the war against quackery, the council had also lined up series of activities that would spread till the end of the year, to enable the institute end on a high note.
He stated that institute had concluded plans to hold its Best Marketing Award, designed to encourage and celebrate marketing students in the nation’s higher institutions that have distinguished themselves in that practice.
Besides, the NIMN boss stated that the institute would also be having its Annual General Meeting (AGM), in Enugu, during which elections would be held into the offices of the First and Second Vice Presidents of the institute.
While expressing the determination of the further reposition the institute for efficient service, Koledoye announced the decision of the council to collapse its seven existing directorates into three- Corporate Affairs, Finance and Administration and Marketing Services.
The decision, he explained, was based on the need to cut down on the recurring expenditure of the institute which, he noted, constitutes a huge chunk of the institute’s annual expenditure.
“We realise that about 75 per cent of the institutes annual budget is spent on recurring expenditure such as payment of staff salaries. Interestingly, this does not allow for growth, and the decision to collapse the existing seven directorates of the institute into three is to enable us put it on the path of growth,” the NIMN boss argued.
Speaking recently at Calabar, Cross River State, the President of Nigerian Institute of Public Relations, Dr. Rotimi Oladele promised to begin prosecution of unprofessional practitioners from January 2016.
He stated this at the institute’s masterclass workshop for the Cross River State members. He said “We have carried out reform and the institute will begin to prosecute those who are not legally empowered to practice. The grace window is over,” he added.