As part of efforts to add colour and grandeur to the upcoming 2017 edition of MARKETING EDGE National Marketing Stakeholders Summit and Brands & Advertising Excellence awards, NewCrystal Communication, Nigeria’s leading top of the market Out-of-Home advertising company has indicated its intention to showcase some of its innovative products at the venue of the award.
New Crystal with about 5000 advertising displays across Nigeria and other West African markets offers advertisers a diverse range of audience connection opportunities across all major assets. The company has risen to become one of the most prominent and influential outdoor advertising companies in the country by offering a wide range of OOH products like Billboards, Street Signs, Mobile advertising, Printing production services, Paper printing , vehicle branding etc.
The annual National Marketing Stakeholders Summit and Brands & Advertising Excellence which is organized by MARKETING EDGE, Nigeria’s leading and award winning marketing and advertising publications, comes up Friday, 16th June, 2017 at the prestigious Federal Palace Hotel, Victoria Island, Lagos. The theme for this year’s edition is “Brand Marketing and Marketing Management in a Recovering but Restructured Nigerian Economy: Challenges and Implications for Marketing Services Providers”
A statement by the publisher/Editor-in-Chief of MARKETING EDGE, Mr. John Ajayi said this year’s summit theme was carefully selected because of the objective reality in the nation’s micro and macro-economic spheres, adding that as a key industry operator, “we are poised to lead conversation on contemporary industry issues”.
“We adopt the theme for this year’s stakeholders confab because we are not unmindful of the changing mood of the nation both at the micro and macro-economic levels”. Continuing, Ajayi said the current efforts by President Muhammadu Buhari administration should be applauded and supported, hence “the reason why MARKETING EDGE is beaming national searchlight on government’s efforts at recovering the economy hitherto on the tenterhooks and project as well as navigate way forward for those involved in the business of brand management and the management of brand business.
NewCrystal’s reputation as a leading out-of-home player in Nigeria has been confirmed by its record of performance and series of national and international awards and recognitions. In 2016, the agency was awarded Innovative Outdoor Agency of the Year at the MARKETING EDGE awards. The agency has again been nominated for this year’s award in the Outstanding Outdoor Agency of the Decade category.