- Moves to tackle joblessness in Africa
The NF Branding Nigeria, a leading printing and branding player in the country, has won the branding account of Tecno mobile phone for the Nigeria and West Africa markets.
NF Branding adds Tecno business to the existing businesses from GTBank, Access Bank, Ecobank, Fidelity Bank, Nigerian Breweries, Coscharis, Huawei technologies phones and others.
According to sources, the Tecno mobile phone business is a purely branding contract that may reside with NF branding for 2 years or less.
According to the Chief Executive Officer of NF Branding, Olufela Seton, NF Branding boasts highly experienced service and installation and crews that are capable of managing any branding installation requirements. “Our team consists of 16 highly trained service team members and 8 fully dedicated service and delivery vehicles.”
“We pride ourselves on “big project” experience, with our teams having worked on notable projects as part of the 2009 Confederations Cup and the 2010 FIFA World Cup and 2012 ANC Centenary Conference, to mention a few,” Seton added.
The NF Branding’s nationwide infrastructure allows the business to offer an exclusive service and rental contract agreement. This agreement according to the CEO caters for multi-branched branding installations, roll outs and change-over, as part of a year to year contract. “Some of our more notable clients include Midas and Hyundai,” he enthused.
The business that recently opened an office in New York, in the United States of America (USA) also plans to move to more locations across the world to deliver the best of branding services.
Some of the popular products from the NF Branding stable include, Outdoor and indoor banners, Gazebos, Flags and flagpoles, Fabric frames, Lightboxes, Signage, and Point of Sale Displays
Riding on the tagline, giving wings to the biggest brands in the world, NF Branding does not only carter for service and installation, but also produce some of the best branding materials in its factory in Nigeria.
Describing the factory capacity, Seton said “NF Branding has been a leader in screen printing for over 30 years. Screen prints are often preferred as a more affordable alternative to digital prints when it comes to large quantity orders.
Whilst there is absolutely no compromise on the quality of print, screen prints are limited to 6 block colours due to the print set up processes involved. While, digital prints are set up in our digital department and then sent to the digital printers. These prints allow for full colour prints of the highest quality. NF Branding boasts 5 top of the range,” he said.
Speaking on the business mission in Nigeria, the chief executive officer said NF Branding came in to fill the vacuum in the Nigerian creative industry and to take advantage of the vast opportunities in the industry.
“Our plan is to change the outlook of the branding industry in Nigeria and create African jobs for African people. This is something African countries have been grappling with since they started getting independence. However, I believe that Africans have the answers. I have the burning desire to bail out as many graduates as possible from the abyss of joblessness and empower them to compete in an environment dominated by expatriates.”
On the impact made so far, he said “We have been able to record some strides in this regards because in Lagos, we have over 40 staff members. And we’re still looking to create thousands of direct and indirect jobs once our factory is completed. The factory will provide employment for about 1,500 people in Nigeria at the initial stage and this is expected to rise to about 3,000 after our first year of operation. In addition to that, we would inject about $12 million into the industry with the factory that will manufacture tarpaulin products, cargo nets and sim pack casings, which are presently being imported. This would catalyses real growth and sustainable development which we have been craving to achieve for a long time.”
NF Branding, previously National Flag, was established in 1982 and started off as a flag making company in Johannesburg. Since then the company has grown immensely, continuously evolving and expanding to become a leading below and above-the-line branding supplier.
NF Branding sees itself at the pinnacle of the printing and branding industry and this ambition led to a decision to invest heavily in new print technologies in order to grow and enhance our printing capabilities and product range.
Printing technologies such as flat bed printing, dye sublimation and direct digital printing have provided us with endless printing capabilities and a wide range of products. Our products include a full range of flags, banners, point of sale products, signage and display systems. Today, we boast the largest product range in the African branding industry.
In 2011 we expanded our horizons by launching a new division, NF Media, which owns exclusive media sites throughout South Africa. In 2012 we continued to expand by introducing NF Retail Displays, a division dedicated to providing retail branding and signage solutions. 2013 sees the launch of NF Support. NF Support supplies branding hardware products, both to companies and the general public. All products are locally manufactured here in our factory for your convenience.
NF Branding is continuously expanding, looking to grow and move into new markets. In 2010 NF Branding successfully secured the contract for the FIFA World Cup and in 2012 NF Branding delivered 22 tons of manufactured goods in seven days to the DRC. This level of dedication affirms our continued commitment to our motto: Best Quality, Best Service and Best Value. In 2013 NF Branding was named as the approved supplier of African Cup Of Nations.
From a 6000m2 factory in Johannesburg, we are sweeping the continent, and leading a new generation of branding innovations. With our new strategy we offer our clients a complete solution of all branding requirements from above to below-the-line products and design.