The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has announced the activities to celebrate the 2019 edition of the Annual NIPR Public Relations Week, a weeklong event dedicated to advancing the Nigerian public relations and communications industry. Themed “Promoting Professional Excellence and Community for Development”, this year’s event, the 29th edition in the history of the chapter, starting from Friday, June 14 to Wednesday, June 19, 2019, aims to intensify the building of a more formidable, professional and unified Public Relations industry in Nigeria.
Commenting during a press briefing with the media, the Chairman of the Organising Committee of the NIPR Lagos 2019 PR Week, Odion Aleobua said; “This year, NIPR Lagos PR Week aims to look inward in the quest for deepening the professionalism, synergy and excellence among practitioners – young and veterans in the Public Relations and Communications industry. Our objective is to advance collaborations among practitioners, intensify our pursuit of excellence, drive innovation and creativity at all levels in the industry.”
In his remarks, the Chairman NIPR Lagos Chapter, Mr. Olusegun McMedal said; “This edition of the Lagos Public Relations Week/AGM is aimed at reshaping the narratives. The programmes carefully blends and balances the best of many kinds of interests to engage foremost communicators, burgeoning professionals, business and political leaders in shaping industry agendas around shared values”.
Giving details of the order of events for the Lagos PR Week celebration, Aleobua said the week will kick-off with a Breakfast and Networking Meet on Friday, June 14, 2019 at Radisson Blu, Ikeja, Lagos. The event will feature a panel discussion titled ‘Harnessing the Synergy between PR & Digital Influence’ with focus on highlighting the interrelations between Public Relations and the digital influencers who are championing the growth of that industry. The session will exploit the possibilities and role of Public Relations on the back of digital revolution and what the future holds for practitioners.
The second day of the annual week, Saturday, June 15, 2019, is scheduled to mark the NIPR Sports Day, a day that seeks to create synergy between veterans and young professionals through team play. Tagged, ‘Collaboration for Growth’, the sports day will hold at Astroturf Pitch, Lekki, Lagos, with young and veteran practitioners engaging in sporting activities such as Football, 5 Aside, Tug-of-war, Sack Race, and Volleyball among several other thrilling sporting activities.
On the third day of the week, Monday, June 17, 2019, veteran and young practitioners who are members of the chapter including undergraduates drawn from leading institutions in Lagos will gather at Radisson Blu, Ikeja, GRA, for master classes on Building a career in PR, Advancing your career in PR and Crisis Management in the digital media age. “The day is dedicated to capacity building for practitioners, young professionals and final year undergraduates of Public Relations and Communications in higher institutions of learning in Lagos,” Aleobua said.
Members of the Chapter led by the executives will embark on advocacy visits to institutions and critical stakeholders who are enablers in ensuring adherence to legitimate PR practice in Nigeria. Tagged, Building Alliances for Legitimate PR Practice, the visit will hold on the fourth day of the event, Tuesday, June 18, 2019. According to him, the visits will afford NIPR the opportunity to forge strategic alliances and chart new frontiers for partnerships and compliance.
The week will climax with a strategic discourse that will culminate into the Annual General Meeting (AGM) of the chapter on Wednesday, June 19, 2019. Tagged, Projecting the Nigerian Narrative: The role of the media, PR & Politicians, the event scheduled to hold at Sheraton Hotels, Mobolaji Bank Anthony Way, is expected to feature seasoned achievers and influential figures who are a force to reckon with in their respective fields.
Members of the Organising Committee include Mrs. Ijeoma Oseji, Mr. John Kokome and Mrs. Lola Rachel Olorundero. The Secretary of the Committee is Mrs. Mojisola Olurotimi.