The Founder/CEO of Y&R Lagos, Dr. Celey Okogun has refuted the allegation that the new identity of the advertising agency is as result of equity share from the global network in New York.
Okogun said, “There is no equity exchange between the network and us. If you look at the new logo, NOVELPOTTA, our first name is still prominent.”
NOVELPOTTA Y&R, one of the fastest growing integrated marketing communications firms in West (ECOWAS) and Central (CEMA) Africa regions recently unveiled new identity Y&R Lagos.
NOVELPOTTA was founded in 2001, and in 2002 became NOVELPOTTA Y&R which was as a result of its early affiliation to the globally renowned Young & Rubicam worldwide. Within a short period of its existence, the agency became a household name, servicing businesses across different sectors of the economy on the strength of the creative prowess it brought into the industry.
Ten years ago, the organization extended its frontiers by becoming the first Nigerian advertising agency to establish a wholly owned (100%) office outside the shores of the country. Today, Y&R Douala (formerly NOVELPOTTA Y&R Cameroon) is the Francophone sub-hub for French territories in Senegal, Cote d’Ivoire, Mali and in the CEMAC region.
Okogun said: “Y&R Lagos is a demonstration of the considerable brand affinity between the network and us. The network has decided to play up our strengths and the values that bind us together.
That’s the Y&R brand. Thus, affiliate offices and strategic partners were migrated to become Y&R brands in their cities or countries. We are particularly delighted that Nigeria is one of such offices selected. It is an opportunity for us to redouble our efforts therein adding value to the businesses of our various clients and the creative industry in Nigeria generally.
“We are, therefore, happy to announce that effective today the organization formerly known as NOVELPOTTA Y&R is now Y&R LAG or Y&R Lagos whichever you prefer. Yes, the change has occurred but the values associated with us over the years remain.”
According to him “It’s deliberate. Take a look at the new logo: NOVELPOTTA, our very first name by which some of you still refer to us is present. Y&R, our second name, which merged with the latter to become NOVELPOTTA Y&R, is alive and vivid. And of course, Lagos, the city we all love to call LAG comes into full prominence in the new arrangement,” adding that “I dare say, in a positive sense, the more things change, the more they remain the same and more engaging”
Speaking at the occasion, Mr. Chinenye Godsproperty John, Head of Production enthused: “The new identity places a premium on Y&R with an uncompromising visual appeal and in turn places a responsibility on us as local affiliate to uphold the deep connectedness of Y&R as a Global Boutique. We find the simplicity of the new logo quite engaging and attractive to all stakeholders.
As we approach the double decade mark, Y&R Lagos will continue to strive to be the best workplace where every young fertile mind wants to realize his/her dreams.
Y&R is one of the most iconic global marketing communications companies in the world. We operate as a Global Boutique, connecting deep local insights with strategies and objectives that transcend borders. United by a global infrastructure and market-leading tools and technology, Y&R clients have access to top talents, hands-on experience and resources across our worldwide network of 331 offices in over 60 countries.