- Bangkok office awarded Two Golds in Design for Powerful Anti-leather Campaign for PETA
- Network Takes Home Total of 27 Lions
On the fourth day of the 2016 Cannes Lions Festival of Creativity, Ogilvy & Mather has taken home a total of nine Gold Lions, including two Golds for its “Behind the Leather” campaign for PETA. The installation, created by Ogilvy & Mather Bangkok, highlights the dark side of exotic leather production. Setting up shop in one of Bangkok’s busiest shopping districts, shocked shoppers were presented with a display of seemingly ordinary products that symbolically reveal the suffering behind exotic-skin accessories – with beating hearts and intestines inside bags, jackets and belts. Both golds came in the Design category, and the Bangkok office was also recognised for its ‘Artquarium’ work for Hi-Jet Inkjet Paper, bringing the total Golds for Bangkok in Design to three for the day.
Ogilvy & Mather New York also scooped a Gold in the Design category for its ‘Art with Watson’ work for IBM. The creative posters feature work from artists Ruslan Khasanov, Craig Cutler, Oleg Soroko, Zeitguised, Jake Chessum, Chris Rowson, Robyn Makinso, James Chana, Sid Tomkins, and Mike Hahn.
Memac Ogilvy Dubai received two Gold Lions in the Outdoor category for their ‘It’s that affordable’ campaign for IKEA. DAVID Buenos Aires picked up another Gold Lion, this time in the PR category, adding to its impressive streak of wins including a Grand Prix and five Golds for its “Manboobs” work.
INGO Stockholm, an Ogilvy & Mather/Grey joint venture, landed yet another Gold, today in PR, for its ‘The Swedish Number’ campaign, and Ogilvy & Mather Germany landed a Gold in the Outdoor category for their illustration campaign for Amnesty International.
Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather, said: “I am delighted with the stunning nine Gold winners tonight. I especially want to praise Bangkok’s ‘Behind the Leather’ and Dubai’s ‘It’s that affordable’ IKEA campaigns. They are deceptively simple yet powerful ideas. We notched up Golds from Bangkok, Dubai, Buenos Aires, Stockholm, New York and Frankfurt tonight. Thank you to our talented creative teams and to our clients.”
Today Ogilvy & Mather won a total of 27 Lions including: 9 Golds, 7 Silver and 11 Bronze.
SOURCE: PRNewswire, Ogilvy Public Relations Worldwide