Okeme, ADVAN President Joins Remita/Systemspecs as CMO

GODDIE OFOSE, Lagos

david-arome-okeme - 789marketingSystemspecs, owners of Remita has appointed former Unilever Nigeria Brand Building Director/current President, Advertisers Association of Nigeria (ADVAN), David Arome Okeme as its new chief marketing officer. According to the company, “Okeme is joining us to lead the much desired transformation of our marketing function especially as we get into the retail space.

Until recently, the Marketing Director of Unilever Nigeria, Okeme has had an illustrious marketing career spanning countries and cultures. A multiple career-award winner, David has initiated many successful traditional and digital marketing initiatives and will be operating as our Chief Marketing Officer (CMO)”.

Remita/Systemspecs is Nigeria’s leading Indigenous payments company, and operator of the Treasury Single Account (TSA). Its already processing over USD30 billion transactions. The immediate task is to transform the organization from a B2B to B2C and C2C, as well as go international.

Okeme has had a distinguished career with Unilever. His working experience with Unilever covers the entire 4 lanes of marketing: Brand Building, Brand Development, Customer Development & and Customer Marketing. A career high point was his expatriation to Unilever Arabia, based in Dubai in 2008, where he looked after the Unilever Oral Care business in the Africa, Middle East and Turkey region. Upon successful completion of the expatriation stint, He was appointment to the Board of Unilever Nigeria PLC as Marketing Director in 2011. He is passionate about brighter life for African Consumers and one of his pet projects is listed in the Guinness Book of records.

He is a 1990 graduate of the University of Jos, and obtained business education at the Ivy league institutions of London Business School and Wharton Business School of the University of Pennsylvania. Recently, completed the Chief Executives Programme (CEP 21) of the Lagos Business School.

A Fellow of the National Institute of Marketing of Nigeria. Currently, President, Advertisers Association of Nigeria (ADVAN), and Member, Executive Board, World Advertising Federation (WFA).