Sequel to the addition of 5Alive Pulpy orange fruit drink to its stable, Coca-Cola Nigeria has said that over one million consumers across the country would be sampled in order to ensure that the product gain significant penetration and acceptance in the market.
The new variant, which was introduced recently in Lagos, joined the 5Alive juice family which comprises of Orange, Berry Blast, Apple, Citrus Burst and Pineapple Punch.
The marketing activation is planned around malls, open markets, schools (tertiary institutions), and other commercial environments.
According to the company, 5Alive Pulpy is highly refreshing, comes with no fizz in it and is one-of-a-kind in the Nigerian fruit drink market. The new 5Alive Pulpy which is differentiated in a market already bursting with a plethora of juice offerings, gives consumers the mouth-filling and sensorial experience of biting into an orange, and the feeling of pulp in every gulp.
Senior Brand Manager Stills, Coca-Cola Nigeria Limited, Samuel Alugo said “With the new 5Alive Pulpy Orange, we want to give a unique experience to the consumers, the smell and taste you get when you are eating an orange”. He said the Oranges used in the production are also sourced from farmers in Nigeria, guaranteeing a steady, qualitative source for production and helping to develop the local agriculture value chain.
Commenting on its introduction, the Marketing Director, Coca-Cola Nigeria Limited, Patricia Jemibewon said, “We have had an excellent response down on our other variants with a reused value to the drink; and with the national launch of 5Alive Pulpy Orange, we are stepping to extend Coca-Cola Nigeria’s market leadership in the fruit-flavoured drink segment.”
The pulpy fruit drink with real orange pulp comes in a distinctive shaped 40cl PET bottle with a top, simulating a real orange segment and juice sac. The pack size its attractive shape that is also easy to handle will make the new 5Alive Pulpy Orange the favourite for on-the-go consumers. The product is available in the market and would be retailed across 35,000 outlets in all major cities across the country