‘Only 9% of Nigerian shopping Class Shop Online’

  • Adiba.com Opens Offline Store in Lekki, 3 more by End of the Year

Sequel to the growing population of online shoppers across the country, a top player in the e-commerce industry, Chris Udeji, Chief Executive Officer of adiba.com has disclosed that only 9per cent of the shopping class in Nigeria does it online.

L-R: Chief Operating Officer, Adiba Supermarket, Samuel Udeji; Human Resource Manager, Nengi Niyi-Oseni; Chief Executive Officer, Chris Udeji and Dr. Eloka Umeh, at the launch of Adiba.com an online mall of the company in Lekki, Lagos
L-R: Chief Operating Officer, Adiba Supermarket, Samuel Udeji; Human Resource Manager, Nengi Niyi-Oseni; Chief Executive Officer, Chris Udeji and Dr. Eloka Umeh, at the launch of Adiba.com an online mall of the company in Lekki, Lagos

Access to internet on mobile has created massive awareness and players have taken advantage of this platform to launch out several platforms to sell to Nigerians and other shoppers.

Udeji, who spoke to the media at the launch of Adiba.com offline store in Lekki Phase 1, Lagos said despite the fact that the future of shopping is online, most Nigerians still prefer to touch and feel their goods before the purchase them. Adding that “this is the reason we are setting up physical stores to create convenience for our customers.”

Online is well defined, said the Adiba.com boss. “We found out that a lot of people have no facility to shop online. Only 9per cent of Nigerians are really shopping online. As a result, you cannot rule out the traditional shoppers and that is why we are giving our online shopping customers the opportunity to interface and know where Adiba.com comes from.”

Since online really do not address the issue of customer complaints, Adiba.com has provided a channel. Customers of the ecommerce platform can now lodge their complaints of what ever form at the physical stores, which would set up in Ikorodu, Ikeja, and Ikota to complement the Lekki’s pilot store.

According to him “If a customer shop at our platform online and he or she is dissatisfied, such customer con visit any of our stores and complaints and his or her challenge will be addressed appropriately.

He said that the offline stores will be used as collection centres for the customers in those locations where stores will be located.  For instance a customer who lives in Ikorodu but works on the island does not need to shop on the island. “a customer can play order in any of stores then indicates the store of collection. It is simple, ease and convenience,” he said.

L-R: Chief Operating Officer, Adiba Supermarket, Samuel Udeji; Human Resource Manager, Nengi Niyi-Oseni and Chief Executive Officer, Chris Udeji, at the launch of Adiba.com an online mall of the company in Lekki, Lagos
L-R: Chief Operating Officer, Adiba Supermarket, Samuel Udeji; Human Resource Manager, Nengi Niyi-Oseni and Chief Executive Officer, Chris Udeji, at the launch of Adiba.com an online mall of the company in Lekki, Lagos

On further expansion on both online and offline, the ecommerce expert explained that the business particularly would looking to expand out of Lagos since the online is global. He said as the revitalization is going online, the offline platform would equally experience the same structure.

“It has becomes very certain that we will expand. We will be looking to expand out of Lagos to other states as the request is made. The customers are the king here. They will dictate the pace of our expansion. And we have come to discover that it is important that there is need for a reconciliation centre in retails.”

Commenting on the business and its edge over competition, Adiba.com boss said that “What we are trying to do is very clear. Adiba was created few years back as an e-commerce company. Right from the onset, we knew what we were coming to do. We started by understanding the market on ‘e’, growing our customer base, growing our demography of people, understanding the needs and the gap, and we also have a listening hear.”