Oracle Experience carted home Best Experiential Marketing Agency of the Year award – Gold, and Most Innovation Driven Brand Activation Agency of the Year, Platinum categories in the 2015 Nigeria Brand Awards.
The laurels are in recognition of its creativity and innovation in brand activation and experiential marketing as well as breathtaking campaigns for clients.
Oracle had won several laurels in the past, including MarketingEdge’s 2014 Outstanding Experiential Agency, Brand Journalists Association of Nigeria’s Brand Activation influencer with its Nescafe Hot Air Balloon campaign, 2013 Best Effort in Innovation, 2013 Polaris Excellence Awards, and 2011 Institute of Direct Marketing of Nigeria’s West Africa World Class Experiential Marketing Service Consultant.
The latest accolades come on the heels of Oracle’s world record breaking Christmas bottle tree with 8,000 bottles of Star beer bottle covering a 2.7 kilometre stretch. Prior to this, the world record was 1,000 bottles achieved in China.
Another feat was the Gulder crate tunnel using over 3,200 crates of Gulder beer to build the ultimate corridor that led to the place the new Gulder bottle was launched.
Other works by Oracle include Amstel Show Time, a musical presentation which was first of its kind in Nigeria, Heineken Green light party with extraordinary video mapping and using the Heineken bottles to create a selfie wall.
They also include the star triple X experience centre, the hot air balloon activation for Nescafe, Gulder club ultimate hosted in a 70-metre ultimate liner just like Titanic, and the beer and health symposium.
The award organisers said Oracle merited the awards because of its zeal to promote excellence, creativity, and innovation in integrated marketing communication (IMC) in Nigeria and Africa.
John Alexander, BrandClock Chief Executive Officer, John Alexander, a brand specialist agency based in Atlanta, United States, said “the award has maintained the highest level of professionalism since inception. The calibre of individuals on the panel cannot afford to compromise standard for cheap financial gains.
“Oracle Experience as well as other winners and in fact previous winners duly deserved the prize. These are organisations that have adhered strictly to the tenet of this award that is promoting excellence, creativity and innovation in IMC.”
Oracle Logistics Director, Andrew Eiremiokhae, thanked the organisers and pledged the company’s determination to continue to improve and add value to clients’ businesses.
“Oracle has become a well-respected face in Central West African countries as we keep on greasing the wheel of our innovation. This passion to create experiences that engage and inspire people to act has stood us out,” he said.
“We are a Central West African experiential marketing agency that gives clients strategic brand insight, creative experience design, unmatched execution and demonstrable ROI (return on investment).
“We engage key stakeholders – including employees, partners, customers and influences – to drive insight, action and advocacy. We create brand experiences – and by doing that, we help our clients create experience brands.”
Organisations that won the award in previous years include Goldlink Insurance, CMC Connect, X3M, Wetherheads Advertising Group, Millward Brown, Verdant Zeal Advertising, and Caritas Communications.