Oral B Announces N17.3m Consumer Promo for 5th Anniversary

Left to Right: Adalemo Olawale Mujib- Lagos State Lottery Board (LSLB), Mr. Abideen- The Consumer Protection Council, Executive Officer Rep of Lagos State Office, Tolulope Adedeji- Brand Marketing Director P&G Nigeria - 789marketing
Left to Right: Adalemo Olawale Mujib- Lagos State Lottery Board (LSLB), Mr. Abideen- The Consumer Protection Council, Executive Officer Rep of Lagos State Office, Tolulope Adedeji- Brand Marketing Director P&G Nigeria – 789marketing

The total of N17.3 million would be won pan Nigeria in recharge card and cash reward during the 2 months consumer promotion initiated by one of the leading household oral care brand from Procter & Gamble, Oral-B. The promotion is also set aside to celebrate the brand’s 5th anniversary this month having reached five million households in Nigeria since 2011 when it came to Nigeria.

To celebrate this milestone, Oral B is launching its first ever National Consumer Promotion in appreciation of its customers for supporting the brand in the past five years. In addition to the consumer promotion, Oral-B will visit various communities in Nigeria to provide free dental checks to people through the Oral B Mobile Dental Clinic Programme which currently reaches over 2 million Nigerians annually.

The Oral-B National Consumer Promotion will run from October to December 2016, which will give consumers who purchase a pack of Oral-B Pro-Health toothpaste within the period, a chance to win instant prizes ranging from airtime, products, and cash prizes from N10, 000 to N300, 000.

Speaking during the media launch of the National Consumer Promotion, Tolulope Adedeji, Brand Marketing Director, P&G Nigeria said; “Oral B has reached more than five million households since we launched in Nigeria five years ago. We are celebrating this milestone with a consumer promotion and Mobile Dental Outreach as a mark of appreciation and celebration of our teeming customers.”

According to Ms Adedeji, “The essence of the promotion is to celebrate and reward Oral-B consumers across the country.  At Procter and Gamble, it is our purpose to touch and improve the lives of customers with our brands. We will be rewarding as many winners as possible in the weekly and monthly draws as well as the grand draw of the Oral B National Consumer Promotion.

Four (4) winners will get N200, 000 and one mixed case of Oral-B each at the end of the first and second months. The grand prize winner will get N300, 000 and 2 mixed cases of Oral-B at the end of the promotion. In addition to the monthly and grand prizes, we will be giving out cash prizes weekly as well as daily airtime to winners.”

Tolulope also reaffirmed the brands dedication to improving the oral health of all Nigerians through its Mobile Dental Clinic Programme. “A large number of Nigerians do not go for dental checkups nor use the right toothpaste with the right toothbrush and the Oral-B Mobile Dental Clinic programme will provide the opportunity for our customers to enjoy free dental health checks and oral advisory by our accredited dentists across various communities in the country”

Ifeoma Chuks-Adizue, Brand Manager for Oral B, also speaking at the event expressed the commitment of the brand in ensuring that people have a healthy oral experience. She added that the introduction of the product was driven by the need to have a truly, all-round protection health toothpaste in a market surrounded by basic fresh breath products.

Explaining how the promo works, Ifeoma said winning is simple. Participants only need to purchase a pack of Oral-B Pro-Health toothpaste and send the codes on the tube along with their names and locations to the short code. Responses will be sent for entry into the draws. She also encouraged consumers to take advantage of the brand’s Facebook fan page for more information about the promo.

The brand over the past five years have sponsored and partnered with government and private institutions to support the oral hygiene of the average Nigerian. Oral-B has also received awards and recognition for quality toothpaste in Nigeria.