PAL Pensions’ new marketing campaign designed to inaugurate young contributors

In its bid to reinforce, inspire confidence and promote a financially secure future among Nigerians, PAL Pensions has introduced a new campaign themed ‘Retire with a Smile’ to encourage Nigerians to save towards retirement.

The campaign was unveiled in Lagos this weekend.

The 360 degree campaign comes in digital, radio jingle, print ads and television commercial. According to the creative agency, there is an activation leg to the project./

The Managing Director, PAL Pensions, Morohunke Bammeke, who said the mission of the organisation is to secure and deliver retirement benefits with ease, pleaded with Nigerians to ensure they save for the future.

‘‘We want to be the leading pension fund administrator in Nigeria and at the same time create value, adding that, “at Pal Pensions, we are constantly focused on creating value and delivering superior customer service to our clients.”

Bammeke stated that the company is driven by the passion to be the leader in attracting new clients and retaining old ones.

For us, she said, “it is crucial that every time our clients interact with us, they can be assured of the highest quality of service delivery. The Pal Pensions brand exudes empathy, warmth, partnership and integrity. “We are driven by the passion to make things easier for our clients’’.

Speaking on the new marketing communication campaign, the Head, Brand Management & Corporate Communications of the PFA, Mrs. Sunmisola Mark-Okoma said at the core of this campaign is the need to encourage the younger demography to secure their future by adopting a retirement savings plan.

Elenu Lasisi wants to retire with a smile… brand ambassador

“We also emphasize on the importance of the Contributory Pensions Scheme. According to a 2017 report by the National Bureau of Statistics, only 10.93 percent of Nigeria’s total working populations have retirement savings accounts,” she said.

This implies that more than 89 percent of Nigeria’s workforce does not have retirement savings accounts. With the campaign launch, we want to underscore the need to choose a credible, customer-focused Pensions Fund Administrator that would ensure the security and growth of their retirement savings. Our desire is to assure Nigerians that PAL Pensions delivers pensions services and retirement benefits with a smile.”

In furtherance to that Mark-Okoma also enumerated some packages open to existing and new customers. ‘‘PAL Pensions is a company that offers performance, service and trust to its teeming customers. We are committed to providing seamless internal and external synergy to achieve quality services, safe investments and capital growth. Our customers can enjoy the triple benefits of the ‘Retire with a Smile’ campaign. Retire with a Smile, anchored on our capacity to deliver our promise at the maturation of the pension scheme; Service with a Smile, speaks volumes about our excellent customer service models and Deliver with a Smile, is an internal mechanism ensuring that people who register with PAL Pensions can smile at every interaction with the brand. “Our customers are also guaranteed access to 25% of their funds before attaining age 50, in the event that they are out of job for a minimum of 4 months’’, she added.

There was also a demonstration of PAL Pensions’ App at the event as guests were taught how to navigate the app, highlighting the benefits of the app and the simplicity of the user interface. Head, ICT, Oladimeji Kazeem stated that “We are aware that in this digital age, everyone wants to get a product/service on-the-go, thus the PAL Pensions app provides you with all the necessary information needed at your convenience wherever you are”. Customers can easily access their retirement savings account and obtain updates on happenings in the Pensions Industry by downloading the app from the Google PlayStore.