P&G unveils new improved Always Ultra Sanitary Pad


In a bid to improve consumer experience, leading Consumer Products Company, Procter and Gamble (P&G) has unveiled a new-improved Always Sanitary Pad in the Nigerian market.



For that time of the month, the new Always Ultra Sanitary Pad is gentle on the skin and comes with softer top-sheet, new improved absorbency, it also promises no stain for up to 8 hours.

Speaking on the new product, Brand Communications Manager P&G, Tomiwa Ajewole remarked that Always has a commitment to help consumers live their lives up to the fullest potential and be confident even while on their period.

“Always wants women to feel confident and unstoppable every day of the month, and the new improved Always Ultra has been designed to absorb fast while being dry and comfortable to wear. The new Always has a softer top-sheet for improved comfort and more super absorbent granules to guarantee Always’ superior leakage protection,” Tomiwa said.

“We are quite confident that our consumers will love the new and improved Always Ultra as we continue to receive great feedback from those who have tried it,” Tomiwa added.

Through the Always School Programme, aimed at educating young girls on proper feminine hygiene and reproductive health, Always has been at the forefront of bringing puberty education lessons to girls globally for more than 30 years, reaching up to 20 million girls around the world every year. In Nigeria, the Always School Program has been running for over 20 years. In the past 5 years, this program reached over 1 million Nigerian girls aged 11-13 every year, educating them on proper feminine hygiene and puberty while offering them free pads. .

Speaking on this initiative, Tomiwa Ajewole stated that, “It was recently estimated that 1 in 10 girls in Africa are missing school during their period and eventually drop out of school. That’s why empowering girls through education and a superior protection product is at the heart of the Always brand purpose. We believe that the right education gives them knowledge, confidence and increases their chances to excel in life.”

The new and improved Always is intended to continue to support girls and women everywhere giving them the confidence to be themselves even on those ‘period’ days while providing superior quality products that offer unmatched dryness and protection.