Poor production targeted at de-marketing Amstel Malta


I have watched the video purportedly suggesting there were fake Amstel Malta brands in the Nigerian market and it beats me how Nigerians can ever be convinced such was real and true.


For me, if this one the handiwork of competition, it did not do a good job of it. Although Nigerians are usually in a hurry to buy into negative news, there are still some of us that look beyond the obvious to distill what is possible and what is not.


What is possible is that, it is very expensive to make cans of malt and so anyone who may attempt that might as well set up his own factory. It would have been more believable if what was shown in the video had been bottles because I am aware that is what is prevalent in Nigeria. But faking cans? That is a tough all, except if it is competition that is behind it.


The video also made it appear as if it were ordinary Nigerians that bought the drinks and were trying to inform the market about the drinks. But which ordinary Nigerian will buy his or her drinks and empty them in a bowl rather than a cup? Or has malt drinks become kunu or fura de nunu?


If I have such a drink with me and I am making a public post of it via a video, I will not make a video that would not show my face. Yes, I will want to take ownership. But the guys in this video ensured theire faces were hidden, suggesting it was premeditated mischief ab initio.


And why did this video also coincide with the period Nigerian Breweries had changed the look-and-feel of the brand in line with the newest logo introduced by the Standards Organisation of Nigeria?


Nigerians should really be more careful.