Reforms, repositioning of the PR industry top agenda as PRCAN elects new leaders

Public Relations Consultants Association of Nigeria (PRCAN), has electeda new team of executive to pilotthe affairs of the association for the next two years. The election took place duringthe association’s 2019 Annual General Meeting held in Lagos on Friday, September 6, 2019.

The newly elected executive members include Jaiye Israel Opayemi who is now the President of the association representing Chains Reaction; Vice President, Adedayo Ojo of Caritas PR; Secretary General, Tokunbo George-Taylor from Hill + Knowlton Nigeria; Assistant Secretary, Martha Okpekefrom MediaCraft Associates; Treasurer, Raheem Olabodefrom CMC Connect and Publicity Secretary, Bolaji Abimbola, representing Integrated Indigo Limited.

Delivering his inaugural speech, the newly elected President of the Public Relations Consultants’ Association of Nigeria (PRCAN), Mr. Israel Jaiye Opayemi, has assured that the Public Relations ecosystem would be reformed in a bid to accord the profession its deserved rightful place of honour in the league of other noble professions in Nigeria.

He vowed that it would no longer be business as usual for unqualified Public Relations practitioners whom he said are tarnishing the reputation of the profession through unwholesome practices.

Opayemi decried a situation where the Public Relations profession in Nigeria has become a ‘Banana Republic’ of sorts where anything goes.

He stated further that, unlike other professions like Medicine, Law, Accounting and even Advertising, Public Relations in Nigeria is one profession in which the barriers to entry seem to be lower as “practically just anybody can wake up and call himself or herself a ‘PR Consultant’”.

PRCAN New Exco: L-R : Adedayo Ojo, MD, Caritas PR ,Vice President, Jaiye Opayemi, CEO, Chain Reactions and new President of PRCAN, Martha Okpeke, Associate Direct at Mediacraft and newl Assistant Secretary General, PRCAN, Bolaji Abimbola, MD, Integrated Indigo and new Publicity Secretary, PRCAN and Raheem Olabode Executive Director, CMC Connect, Newly nominated Honourable Treasurer of PRCAN at the Association’s AGM held today, September 6, 2019

“Let it be known, Public Relations is a profession regulated by an extant law in the form of the NIPR Decree 16 of 1990; now an Act of the Parliament. We will work hand in hand with the Nigerian Institute of Public Relations (NIPR) to get that law amended, strengthen the sanctions for infringement and work with the Office of the Inspector General of Police to enforce that law”, he said.

Opayemi read the riot act to those practising Public Relations illegally in Nigeria that their days were numbered.

“It is for this cause, that I threw my hat into the ring to be the President of this great professional body. We come humbly to the stage with the assets of courage, conviction, connection, exposure, and, more importantly, a readiness to tap into the wealth of experience of our esteemed members to deliver what we promised – Better Business,” he added.

He further assured that PRCAN was committed to take on the task of fostering an environment that enables business growth for PRCAN member-firms through his vision and mission statement anchored on seven pillars: Clearer Identity, Stronger Legislation, Stricter Enforcement, Increased Revenue, Better Value, Fair Trade as well as Professional Dignity.

He added “Let me publicly reiterate a promise I once made which has now become the collective resolve of our new leadership. It is a resolve that we will be standing on the shoulders of giants and be leaning on the chest of the icons of our profession. We will be drinking from the table of Mazi Mike Okereke, Mr. Nn’emeka Maduegbuna, Mr. Yomi Badejo-Okusanya, our own Amazon Mrs. Nkechi Ali-Balogun, our other past presidents Dr. Phil Osagie, Mr. Chido Nwakanma, and the outgoing president Mr. John Ehiguese aswell as many of you here seated today who have made great contributions to the growth and development of this noble profession”.

Opayemi also pledged PRCAN’s readiness to offer the professional assistance of its member-firms to the Federal Government of Nigeria in crafting a response strategy and a campaign plan to help the positive story about Nigeria as well as shape the current low perception.

Earlier in his valedictory speech, the immediate past President of PRCAN, John Ehiguese, highlighted quackery and non-compliance with set standards as top among the challenges faced by the PR industry in Nigeria, stating that the onus is on PR professionals to come together to stem the tide.

He stated that during his tenure, the leadership fostered a better relationship with the national body, NIPR; raised industry compliance and enforcement; secured the re-admission of PRCAN into the membership of International Communications Consultancy Organisation (ICCO), ensured regular hosting of the PRCAN MasterClass series, PRCAN Breakfast Meetings as well as the PRCAN Gold Medal Lectures amongst others.