Enterprise and social media management organisation Sendible has endorsed the three-day “Digital PR and Social Media Communications Master Class”, organised by Cihan Group in collaboration with the Public Relations Consultants Association of Nigeria (PRCAN). It will hold from Wednesday, October 14 to October 16, 2015, at Best Western Hotel, Victoria Island, Lagos.
Jonny Costello, the Head of Sales and Marketing at Sendible, would handle two sessions during the workshop. Sendible is a world renowned Enterprise Social Media Management and Intelligence Platform company headquartered in London.
Costello holds a Masters in Marketing Practice from the University of Dublin and has developed social media tools and strategies for start-ups and multinational organisations.
Founder and Chief Executive Officer of Cihan Group, Mr Celestine Achi, announced additional benefits to participants of the training programme. These include free social media engagement tool from Sendible, free SEO/SEM software from UK-based Rankwatch, the opportunity for campaign amplification on Cihan Influencer network and one-month post-certification Digital PR support.
Achi added, “The capacity building initiative is designed to develop practical and enduring expertise covering the full range of concepts, skills and platforms required to unlock the power of the digital media to support individual’s reputational goals.”
PRCAN and CIHAN state that modules for the training are carefully planned and designed for communications, public relations and marketing professionals whose roles include engagements with stakeholders through online social media. They state that learning is pitched to help individuals develop strategic approaches and sophisticated techniques.
Sendible integrates with social engagement, publishing and monitoring platforms and tools that make social media communication efficient and comfortable. It provides an intelligent approach to monitoring proactively social conversations, quickly identify posts to respond to and assign those posts to the right community managers or customer service representatives. Participants at the Digital PR and Social Media Communication Masterclass will see live demos from Sendible as part of the hands-on training.
“Effective social engagement is not just about responding to every complaint in social media,” said Gavin Hammer, Founder of Sendible, while confirming the partnership with the organisers of the workshop. “It requires companies to stay laser focused on what’s important and to bring in the right team who can solve customer problems. Sendible’s accuracy in isolating and understanding all of the relevant posts from across the social web makes it possible to classify, route and assign action in a way that was never possible before.”
“Creating social intelligence out of the social media analysis tools takes a village,” said Celestine Achi, CEO Cihan Group. “Ideally, social analytics tools should empower organisations to use customer intelligence for guidance, decision-support or corrective action deemed most advantageous in meeting business objectives,” he further said.
PRCAN President, John Ehiguese, expressed delight at Sendible’s support for the workshop. “Participants are assured of value for the investment of their sponsors with the quality of the faculty as well as access to cutting-edge facilities and strategies from renowned platforms,” he stated.
Achi, who is also Chief Digital Strategist of Cihan Group, is in the faculty. The resource persons for the training includes O. C. Vince, an award-winning author, facilitator and public speaker. Vince is a certified trainer with no less than 15 years corporate experience and achievements in three continents.
On the team also are Chuddy Oduenyi and Muyiwa Akintunde. Adjunct lecturer at the Pan Atlantic University, Lagos, Oduenyi is Managing Director of Compact Communications, a leading PR consulting firm. He was Head of Marketing, Dunlop Nigeria Plc and Director, Corporate Communications at Industrial and General Insurance (IGI) Plc. Akintunde, a PR trainer and CEO of Leap Communications, is the Vice President of PRCAN.
Also on the faculty are Yinka Olaito, a communication specialist with a particular interest in digital, brand and development communication, and Lilian Nwobu, a blogger, social activist and founder of gistpost.com and lilianwobu.com. There is also Ikem Okuhu, a PR and communications expert, currently the Director, Reliks Media Limited and Founder of Brandish Online.