Shoprite Launches ‘Made In Nigeria’ Initiative

GODDIE OFOSE, Lagos

Shoprite Nigeria has reaffirmed its commitment to locally manufactured products with the launch of its ‘Made in Nigeria’ initiative, a series of monthly meet-ups for local manufacturers, hosted by Shoprite to strengthen existing relationships with manufacturers of local products and identify new opportunities to showcase their goods both in Nigeria and abroad.

The launch event kicked off on 28 February 2017 at Shoprite’s Ikeja Mall supermarket and was attended by local businesses currently supplying into Shoprite’s countrywide store network as well as those businesses looking to get more exposure for their products.

Shoprite Nigeria has grown its local offering over the years, with over 80% of the goods sold in its supermarkets now locally sourced. The push towards a majority local supply throughout its Nigeria operation comes out of a need to meet the demand from its growing customer base.

With local suppliers being subjected to the same stringent quality standards and demanding targets expected of its international suppliers, Shoprite’s ‘Made in Nigeria’ initiative is very timely, as it seeks to provide additional support to local manufacturers to ensure consistency of supply.

Seyi Abolaji, Co-Founder and CEO of Wilsons Juice Company, a supplier to Shoprite, encouraged entrepreneurs and owners of small enterprises to take advantage of this platform to grow their businesses. “This is a wonderful opportunity to showcase products made in Nigeria on a national scale through Africa’s leading retail chain and an opportunity to get the support your business needs to successfully bring your product to market.”

For Ada Osakwe, founder of Ntuli Juice, producers of “Zobo” juice, working with Shoprite has been a great learning experience. “They helped us to get our product packaging right so that our juices not only look great on shelf, but are the best quality for our customers.”

The regional manager of Shoprite Nigeria, Mr Olufemi Oke while speaking on behalf of the management team echoed his confident that “The ‘Made in Nigeria’ initiative is the boost that local suppliers need and will contribute towards growing the economy. Entrepreneurs and small businesses are encouraged to partner with Shoprite in its bid to bring proudly Nigerian products to households across the country.