SoKlin rewards distributors with Russia 2018 World Cup trip


The SoKlin best performing distributors were rewarded with star prize of all-expense paid trip to Russia 2018 World Cup.

The Eleven most outstanding distributors joined other Nigerians in Russia recently to show support the Nigerian national team.

In a send-forth reception organized in Lagos last week, the Head of Operations for Euro Mega Atlantic Limited – the Distribution company for SoKlin, Mr. Manuel UY, recounted that“ the Russia 2018 World Cup  is indisputably the biggest sporting event in the world this year. We didn’t want to lose out on the passion and frenzy associated with a sporting spectacle of this magnitude”. Hence we desired to give our Top Ten Distributors a World Cup experience that will be memorable. They remain “our backbone partners” and we are committed to keeping our word to them.

According to Mr Manuel“ahead of this event, we had instituted a 4-Level faceted promotion/competition for our Distributors between January and April, 2018, tagged, ‘GO FOR GOLD’ and tied to the Russia 2018 World Cup tournament. Apart from the all-expense paid trip for our Top Ten winners, several other categorized winners will go home with Business Support Tools like Panel Vans, Multi Cabs and Tricycles”.

While speaking on the essence of the promo and the prize, the Head of Marketing, SoKlin  Mrs. Abimbola Alabi, said that the company is seizing this platform to reinforce the premium quality of the SoKlin brand and its unflinching integrity in delivering on its’ promise(s). To underscore their unalloyed commitment and belief in this “GO FOR GOLD “platform, Mrs. Alabi revealed that the company has invested heavily in marketing communications campaigns; by producing and exposing new football themed adverting materials namely TVC, Radio and Digital contents and other promotional activities, including the Distributors’ promotion.


In her words, “This gesture is a demonstration of our consistency as a brand; you may recall that Soklin also took distributors to the World Cup tournament held in June 2014in Brazil.  We promised them this trip for 2018 World Cup and they are now about to jet out, all on the company’s expense. To us, our integrity is paramount in our dealings and product quality delivery as attested to by our numerous consumers and trade partners on the quality of our SoKlin brand which offers exceptional cleaning efficacy to thousands of Nigerians over the last 21 years.  In fulfillment of our promise, as we are actualizing today, we will continue to manufacture high quality products, touch the emotional cord of our teeming consumers and trade by connecting with their passions”.

SoKlin detergent is available in multiple variants and pack sizes; there is a size for every pocket! SoKlin integrates an advanced, broader spectrum of enzymes that work like a magnet to absorb and attract stains from cloth fiber to deliver a faster brighter and cleaner wash.  SoKlin possesses a high concentration of active ingredients for greater cleaning efficacy, colour guard to protect coloured clothes, as well as its latest stain magnet technology which provides better stain removal.