Stanbic IBTC reinforces value proposition in new brand campaign

Through a new integrated marketing campaign, Stanbic IBTC Holdings PLC, a member of Standard Bank Group, is validating its depth and far-reaching scope in the delivery on its mission as Nigeria’s leading end-to-end financial solutions provider.

The new brand campaign reinforces the brand focus that it enables ‘you to be’ and ‘be all you can be’. According to the universal financial services organisation, the campaign will run on radio, television, press, outdoor, advertising, and digital, among other channels of communication. It exposes the main business pillars on which the Stanbic IBTC brand stands – a full service financial institution with a clear focus on Corporate and Investment Banking, Personal and Business Banking and Wealth Management.

Launched on Monday, June 11, 2018, the brand campaign comes against the backdrop of the 6th anniversary of Stanbic IBTC’s adoption of a holding company structure in line with the Central Bank of Nigeria’s directive for separation of core commercial banking activities from other financial activities such as stockbrokerage, asset management and pension, among others.

The campaign catalogues Stanbic IBTC’s customer segment from cradle to estate management. This means, babies, youths and adults, so there is something for everyone. It also restates its commitment to supporting people of all walks of life to accomplishing their goals. It is based on insights from market research on customer expectations which has become particularly imperative as the group continues to expand its offerings across the financial services landscape.

Speaking in Lagos, Chief Executive of Stanbic IBTC Holdings PLC, Mr. Yinka Sanni, said “the pivotal message here is first and foremost that of appreciation, encouragement and guarantee for our esteemed customers that we are their partner at every stage through life’s journey, to make progress real by enabling people and businesses.” He noted that enormous improvements have been made across the businesses in terms of product and service offerings, access channels and customer care, as well as innovation and technological application.

L-R: Head, Legal Services, Stanbic IBTC Bank PLC, Malcolm Irabor; Head, Internal Control, Stanbic IBTC, Taiwo Ala; Country Head, Legal Services, Stanbic IBTC, Angela Omo-dare; Chief Executive, Stanbic IBTC Holdings PLC, Yinka Sanni; Head, Group Risk, Stanbic IBTC, M’fon Akpan; Head, Marketing and Communications, Stanbic IBTC, Nkiru Olumide-Ojo; and Chief Executive, Stanbic IBTC Pension Managers Limited, Eric Fajemisin, during the media launch and unveiling of Stanbic IBTC’s new brand campaign at the financial institution’s head office in Lagos, on Tuesday 19 June, 2018

He said, “Over the last couple of years, we have expanded our footprint across the country by establishing our presence in all states of the federation and the FCT. In addition, we have established Nigeria’s first self-service digital bank branch, a very robust mobile banking app, an innovation hub, the personal teller machine, and various hybrid products and services targeted at different market segments. All these are designed to deliver on our goal of being an institution for everyone.”

Sanni added that the new brand campaign is in line with the financial services group’s ongoing strategy and efforts aimed at increasing its retail product and service offerings especially in niche financial services focus areas like personal and business banking, and wealth and investment management.

“Our main goal is to continue to render best in class service to our customers who cut right across Nigeria’s socio-economic spectrum and play a leading role in supporting individuals, businesses and the Nigerian economy,” Sanni said.

“At Stanbic IBTC, our deepest commitment is to offer flawless customer service,” he added.

Stanbic IBTC Holdings PLC, a member of Standard Bank Group, is a full service financial services group with a clear focus on three main business pillars – Corporate and Investment Banking, Personal and Business Banking and Wealth Management. Standard Bank Group is the largest African bank by assets and market capitalization. It is rooted in Africa with strategic representation in 20 countries on the African continent. Standard Bank has been in operation for over 155 years and is focused on building first-class, on-the-ground financial services institutions in chosen countries in Africa; and connecting selected emerging markets to Africa by applying sector expertise, particularly in natural resources, power and infrastructure.