Star Lager Beer was the first indigenous beer to be brewed in Nigeria more than 60 years ago, and through the decades, the flagship brand of Nigerian Breweries Plc, a Heineken company has also held an enviable position of being a strong supporter of football in the country.
In 2016, the premium brand signed landmark deals with European football giants Chelsea, Barcelona, Arsenal, Juventus, Real Madrid, Paris Saint-Germain and Manchester City. The brand also became the first official beer partner of the Nigeria Professional Football League (NPFL).
The big beer brand signed a deal with the Nigeria Football Federation as the official beer of the Super Eagles to provide support to players and the coaching crew, as well as offering premium satisfaction to over 180 million passionate fans that will be cheering the Super Eagles in the ‘Nigeria United We Shine’ campaign before, during and after their international matches.
The Super Eagles qualified for their sixth mundial after going past the qualification phase that had Algeria, Cameroon and Zambia – all former African champions.
The Super Eagles were pitted against Argentina, Croatia and Iceland in Group D of the mundial in Russia and even though they could not make it out of the group, they put in a spirited performance that still left Nigerian fans both home and abroad believing in their abilities and confident that the future is bright and just as a star shines brightly to bring hope, Star Lager Beer is here to stick with the Super Eagles.
In an effort to ensure the partnership between Star Lager Beer and the Super Eagles is a fruitful one, the pioneer beer brand in Nigeria has carried out some activities that has engaged supporters.
The premium brand revved up its consumer engagement activities, sending five passionate fans with a trip to Russia to cheer the Super Eagles live.
Part of this landmark partnership has also seen Star redesign its bottle label to reflect the spirit of the games in Russia. The new look has a resemblance to the globally-acclaimed national team jersey. The label carries green and white stripes which represent Nigeria as a country and the national team. At the back are three unique numbers: “1”, “11” and “12”.
1 represents the Star brand as the pioneer beer in the country while 11 represents the Nigerian players who take to the field at every game. The fans form an integral part of the game as their energy and enthusiasm behind the team is always crucial to getting desired results. For this they are considered the 12th player on the pitch and this number is reflected on the rebranded Star bottles.
These bottles do not just carry the colours of the Super Eagles but also unique codes under the crown corks which if dialled using any mobile device with any network provider could make fans become winners of instant prizes that can be redeemed in various parts of the country.
Star also set up a state of the art viewing centre called ‘Super Eagles Dome.’ This is a relaxing venue where fans watched the games while enjoying Nigeria’s premier beer. It is indeed one of the most exhilarating viewing experiences in the country with supporters treated to 360 degrees viewing of live football action using high-end multimedia technology. Football legends such as Okechukwu Uche, Ben Iroha, Ike Shorunmu and Tijani Babangida have made appearances at the Super Eagles Dome while music artistes such as Ice Prince, DJ Neptune, Skales and Slimcase have lit up the iconic venue.
Star’s most recent effort has seen the premium brand launch its biggest ever giveaway – a staggering 400 million Naira worth of cash and prizes in the Star Larger Millionaires Promo.
Millions of Football lovers across Nigeria stand a chance to win instant cash, free airtime, free drinks and awesome cash prizes of 1 million, 2 million, 5 million and ultimately 10 million Naira between June 15 and August 15, 2018.
Football is the number one sport in Nigeria and as such, consumer brands like Star Lager that identify with the game at all levels and support the fans cheering behind the stars, will continue to reap the benefits and huge rewards the game has to offer.