Steve Babaeko’s X3M Ideas moves into multi-million naira own building March 21

Steve-BabaekoHistory will be rewritten in the Nigeria’s advertising industry on Monday 21 March 2016 as one of the youngest and most vibrant creative agencies in the land, X3M Ideas moves into its own property in Awuse Estate, Opebi in Ikeja.
The agency has beaten previous record set be Insight Communications. The multi-million naira property was acquired last year and the creative director turned agency owner was said have waited patiently for this time.
The state-of-the art office building will also house other arm of the group such as it media independent agency, X3M music, PR, which 789Marketing gathers is in the works and perhaps a second line agency.
X3M announced its arrival 3 years ago by picking Etisalat multi-million naira creative brief. The agency went ahead to add Diamond Bank and Multichoice to its kitty.
Confirming the development, Babaeko said, “We just want to do our business differently. It has not been easy but we thank God.”
X3M is not just blazing trail in this area alone, it would be recalled the agency become the youngest creative shop to win Lagos Advertising and Ideas Festival grand prix in its first year.
The agency repeated the feat last year to mark its second anniversary.
It has always been said that creative individuals in advertising could not run a successful advertising business but Babaeko and perhaps Lanre Adisa of Noah’s Ark had proved industry pundits wrong.
Recently, Noah’s Ark and DDB moved offices and it is not clear whether the property belongs to them