Africa’s Digital Powerhouse, Terragon Group, has successfully taken on digital marketing duties for some of the Unilever big brands in Ghana – Lifebuoy, Sunlight and Pepsodent. This appointment comes against the backdrop of the Group’s ability to serve brands in key markets across Africa and its impressive performance of achieving and surpassing results for brands it has managed for the Unilever Nigeria business over the past three years.
The activities for the three brands will cover the entire spectrum of digital marketing – strategy, media, social, creative as well as other digital transformation initiatives focused on delivering measurable marketing results.
According to Anu Sanya, Head of Business and Strategic Partnerships, Terragon Digital, the appointment is proof of consistent delivery of value to clients. “For over 3 years, we have leveraged on digital to drive results for Close Up, Pepsodent, Rexona, Sunlight, Vaseline and Pears. Unilever is family to us and we are excited to inject the much-needed spark into the Ghanaian market just as we have been doing in Nigeria. We are also fortunate to have in Unilever a client partner that believes in what we can accomplish with them in the digital landscape. It is an honour to build upon such a long-standing partnership. I can’t wait to see what’s to come” she said.
One of the many successful digital initiatives driven by Terragon for Unilever Nigeria was the #BrushBrushCampaign for Pepsodent which emerged 1st at the World Oral Health Day 2016 competition both at the continental level, where it was 1st ahead of 9 countries, and at the global level where it was 1st ahead of 31 countries. The success of this initiative was measured by the delivery of over 1 million pledges from a fully integrated campaign across multiple touchpoints with best-in-class digital and in-market activation.
Commenting on the extended relationship, Andre Tayo Jnr, Communication Channel Manager, Ghana/Nigeria said, “Terragon has been a reliable business partner and they have contributed to the growth of our brands in their care. In consolidating our Nigeria and Ghana operations, we were excited to learn that Terragon could provide the same level of support to our brands in Ghana. We look forward to them bringing their innovative excellence to create more value for our consumers in both markets” he said.
With Terragon’s presence in Nigeria, Kenya and Ghana and its consequent ability to deliver services to clients who have operations that span the continent, Unilever is set to take advantage of the significant benefits that accrue from working with a single agency across diverse markets. The partnership which has been further strengthened by this expansion will foster better alignment to business goals, streamlined operations, leaner span of control, cost reduction, communication quality consistency amongst others.
The service expansion takes effect from March 2017 on a multi-year agreement to manage, sustain and grow share of voice for the three brands as well as enhance engagement across relevant digital and mobile touchpoints.
Terragon Group, one of Africa’s leading Digital powerhouses, is poised to drive the continent’s digital transformation agenda by delivering simple digital solutions to complex business problems one organisation at a time.
Inspired by the birth of the smartphone, we exist to harness the power of mobility. Leveraging on the depth of our connections, we enable businesses gain access and insights on African consumers unlocked by our unique blend of proprietary technology tools, data and analytics.
Terragon Group of Companies is made up of two independent but complementary businesses, Terragon Digital and Twinpine, which provides synergy that translates to high business impact.