Uber has launched a new marketing communication campaign with a television commercial to commemorating its Fourth year of operations in Lagos. The global technology brand shared this statement at an interactive breakfast session that had members of the media in attendance.
In addition to celebrating its fourth year anniversary in Lagos, Uber also unveiled its new advert campaign tagged “Moments that Matter.” The campaign highlights creative collateral across different mediums like television, cinema, radio and digital.
“Uber launched in Lagos on July 23rd 2014” says Lola Kassim, Uber General Manager for West Africa. “When Uber commenced operations in Lagos 4 years ago, it was the 4th city in sub-Saharan Africa to be launched, and was already present in over 140 cities in 40 countries. 4 years later – Uber is available in thirteen cities in Sub-Saharan Africa, and is available globally in over 600 cities in over 75 countries including spanning 6 continents. That’s the kind of expansion that is aiding urban mobility and bringing movement to cities all around the world.”
The new Uber advert campaign was also shown exclusively to members of the media. Tagged “Moments that Matter,” the adverts were a mix of television, radio and digital collateral humanizing the real benefits of using Uber around the city in a locally relevant way.
Speaking on the campaign, Margaret Banasko; Country Marketing Lead for Uber in West Africa said: “The key objective of this campaign is to Re-inforce Uber’s commitment as a collaborative, supportive partner that gets customers to the “last mile” in more ways than one. Uber supports in moments that matter – whether it’s getting to and fro work, picking up your mom from the bus park, or even having a night out with friends, Uber is at the centre of establishing emotional connections and supporting personal milestones.”
As part of activities to reward its fans and customers, Uber Nigeria recently hosted lucky Riders on an exclusive boat cruise with Uber Brand Ambassador, Banky W.The lucky riders selected from a competition, joined Banky W and other celebrities for a night of fun, food and fabulousness. The event which was hosted by the fashionable OAP Folu Storms, had guests enjoying an exclusive boat cruise on the Lagos Lagoon, with lots to eat and drink.