Nigeria’s foremost radio platform, Megalectrics Limited, Owners of Beat, Classic, Naija FM, and Lagos talks radio station, had announced on September 14, 2016 that an exclusive rights deal has been acquired from talk Sport.
Bringing Megalectrics on-board as a new broadcast partner in Nigeria, the radio platform will broadcast at least five games each week, continuing Nigeria’s love affair with the Premier League.
Megalectrics, has also recently launched a new talk format radio station, Lagos Talks 91.3FM, which will join the company’s popular music radio portfolio and will be the key driver of EPL live matches
As a global audio partner of talkSPORT, Lagos Talks; Beat FM and Classic FM will broadcast official live commentaries from all 380 Premier League matches to listeners in Nigeria.
Managing Director, Megalectrics LTD, Chris Ubosi commented on the partnership saying, “Knowing that Football is one factor, which unites Nigerians, we’ll like to reignite that synergy and bring our audience closer to their favourite clubs and players. The Partnership further positions Megalectrics’ global outlook, which we have been trailing since the beginning of the year. We’re excited that we can fulfil every Nigerian football lover’s dream as our newly launched Radio station, Lagos Talks partners talkSPORT”.
Jimmy Buckland, Director of Strategy for talkSPORT, said: “Football is adored by millions all around the globe and we are delighted that we can continue to extend talkSPORT’s coverage of live Premier League matches through our international broadcast partners.
“Our international offering continues to grow rapidly and our relationship with the Premier League has already been successfully extended to 2019, so we look forward to increasing our global footprint and reaching many more passionate football fans across the forthcoming seasons.”
Earlier in the year, Megalectrics launched its first international radio platform, Beat FM 103.6 London. Lagos talks will be the Sixth in Megalectrics’ radio division